5 Benefits of LinkedIn Ads – Must Read!

Introduction

If you are a professional, you definitely must have heard about LinkedIn ads. If not, then you are probably living under a rock. LinkedIn is a popular social media platform dedicated to professionals. Many businesses and job seekers interact to get business leads and employment opportunities.

Since it is a social media platform, LinkedIn allows its users (primarily businesses) to create and publish advertisements. Your LinkedIn ads will get shown to specific people depending on your LinkedIn advertising plan. If you want to know more about the benefits of LinkedIn Ads, keep on reading.

Benefits of LinkedIn Ads:

Professional Audience

When it comes to the users of this social media platform, LinkedIn has the highest number of active professionals and business pages. This is because the purpose of LinkedIn that makes it the best digital marketing platform to target businesses and qualified job seekers. 

This professional exclusivity makes it the best digital marketing platform for businesses to target other companies and recruit employees. In addition, unlike general advertising in different social media sites like Facebook, Twitter, and Instagram, the audience in LinkedIn are professionals connected to various business sectors. 

Targeting exact businesses and professionals in the sector becomes easier with LinkedIn Ads. Compared to Facebook Ads, it is easier to target the audience segment you are looking for. This makes LinkedIn one of the most intuitive platforms for advertising and expecting the most organic results. 

B2B Lead Generation

While Google Ads mainly targets customers, LinkedIn also takes it up one notch by targeting businesses. As a result, one business can market its products and services to other interested companies. LinkedIn thus provides more flexible networking options with other companies worldwide. This connection has made meetings between businesses easier since they can now connect using LinkedIn.

This networking is essential as it allows a business to drive traffic towards its website so that interested companies can take a look and process the viability of their cooperation. In addition, many companies form connections with other firms to share resources, workforce, and services to achieve mutual goals. 

B2B lead creation became easier with LinkedIn Ads. In addition, you can build the reputation of your business by sharing ads of your products and services with other companies and their employees. A study by Regalix showed that 81% of B2B marketers in 2015 have made successful product launches starting with LinkedIn Ads. 

Product and Service Promotion

With the help of LinkedIn Ads and blogging, many businesses and entrepreneurs have had successful product and service promotions. This has been so because of the brand visibility of LinkedIn to a professional audience. In addition, since LinkedIn also acts as a platform for social media marketing, product and service promotions become more effective using LinkedIn Ads. 

You can make advertisements and promotional content for your products and share them on LinkedIn. Expect to see many views for your LinkedIn Ad, with many people even sharing them with their company employees and business partners. This further enhances the networking between brands. 

Since LinkedIn gets used by professionals, it becomes easy to segment them to specific target markets based on LinkedIn’s analytical tools. In addition, these tools provide in-depth performance metrics of your advertisements and SEO efforts. 

Highest Conversion Rates

LinkedIn has one of the highest conversion rates among all social media platforms. This is because of the vast professional audience that LinkedIn appreciates. Expect your advertisement to be viewed by the right person because of the LinkedIn Ads algorithm, differentiating users based on their workplace, interests, and skills.

Alongside using LinkedIn Ads, you can also use LinkedIn Insights to gain access to analytical metrics related to the advertisements you have posted. This tool displays the impressions of your ads. Impressions refer to ratios that define the number of people who have clicked on your ad and visited your website after seeing your advertisement. 

Having access to LinkedIn insights allows digital marketers to understand the effectiveness of their digital marketing strategies. This gets directly linked with conversion rates, which becomes easier to measure. According to HubSpot’s survey, LinkedIn Ads have a conversion rate of 6.1% – more than 2.5% of Google Ads. 

Different Formats of LinkedIn Ads

Another significant advantage of using LinkedIn Ads is the availability of various formats of advertising techniques. For example, you can upload picture-based ads that appear similar to standard static ads displayed on other websites on LinkedIn. In addition, video ads also get displayed to people and businesses belonging to target customer segments. 

Sponsored content refers to blog-like posts shown to many users depending on the amount paid for promoting that content. The more you pay to advertise that content, the more users will see it. Suppose you want to try out using this type of advertising. In that case, you must create exciting and attractive content that increases the chances of conversion.

Sponsored In Mail is similar to sponsored content because both get shown more if the advertiser pays more. This is a form of personalized text/email sent to people who fall under a target customer segment. This type of text content gets developed around a free theme, followed by links that direct the user to the advertiser’s website. It often leads to the products page for direct purchase options. 

Conclusion

LinkedIn is one of the biggest social media platforms, one that is dedicated solely to professionals, businesses, and job seekers. This prospect alone has made it attractive to digital marketers who use the platform for digital marketing. 

LinkedIn ads play an essential role in the entire social media marketing scenario, providing some of the best analytical tools and conversion rates amongst its peers. So start using LinkedIn ads now and see a boost in your digital marketing efforts!