Science and Technology are the landmarks of the 21st century, and the most prominent invention to stem from these fields is the Internet. In the 1980s and 1990s, when the early patrons of the world wide web termed it the next big thing, they were often thought to have lost their minds. Alas, today, you cannot imagine a life without it. From work, study, entertainment, and socializing, every aspect of our lives is connected to the Internet. Therefore, it is no surprise that businesses today rely extensively on the internet and digital media for growth and operations.
One field which has grown exponentially to meet the growing digital needs of businesses is digital marketing. It is a relatively new field that started in the 1990s; however, today, it is considered one of the most critical skills needed to grow a business. Digital marketing refers to deploying marketing techniques and campaigns on digital platforms using digital tools. The purpose and result remain the same as that of traditional marketing: the growth and promotion of the business.
As a business owner, digital marketing is a fantastic tool that can take your business to new heights. Due to the new-age tools and processes required for digital marketing, it has become a parallel field to traditional marketing rather than a sub-specialization. Many colleges today offer courses in digital marketing or Bachelor’s Degree in Digital Media, which can lead to a promising career in this niche. To give yourself a more precise idea, look at these digital marketing techniques that can boost your business online and help you grow beyond the traditional route.
1. Establish Social Media Presence
It is the age of social media, and no tool or platform holds as much influence over today’s society. Contrary to popular belief, it is more than just millennials and Gen-Z who rely on social media. All generations today, including boomers, Gen-X, and all those before them, are avid users of social media and depend extensively on these platforms for information, shopping, recommendations, financial management, and many other day-to-day uses. Therefore, for any business to survive today, it is crucial to establish its brand on social media.
Businesses can cast a much wider net and reach many potential customers by investing time and resources in developing a profile on platforms such as Facebook, Instagram, Twitter and other social media channels to boost their business. Data shows that 76% of customers today look at the online presence of a business before deciding whether or not they want to visit or even contact the organization physically. With a well-established social media profile and effective marketing strategies, companies can present a pleasant and attractive image of themselves and control how potential consumers perceive them.
2. Content & SEO Marketing
The written word holds a lot of power. It is especially true on the Internet. Content marketing allows businesses to start a conversation with potential customers, leading to increased engagement. The more entertaining and informative content you put out, the better responses you’ll receive. Numerous tools can be used for content marketing, such as videos or vlogs, podcasts, blogs, online challenges, and games. Those familiar with digital media and marketing have the skills to take on these content strategies and develop valuable and engaging content.
Further, if you invest in Search Engine Optimization (SEO) tools and professionals, your content can become even more beneficial for your business growth. SEO uses the concept of keywords to improve the visibility of your content on search engines. By adding the most commonly searched phrases relating to a specific topic in a blog, you can get your page a spot among the top results on a search engine. There are several online tools that digital media experts are familiar with that help you write and edit SEO articles. By generating keyword-rich blogs and posts on your social media profiles and website, you can increase the traffic to your page, which contributes to business growth.
3. E-mail Marketing
E-mail marketing is one of the oldest tools employed in digital marketing. E-mail marketing is akin to sending a brochure or pamphlet about your business to potential/old customers – however, as the name suggests – the communication is through e-mail. Since e-mail marketing requires minimal effort on the other party’s part, there is a high chance of engagement. Further, since the customer list you use for e-mail marketing comprises e-mail addresses willingly provided by customers or visitors to the website, you already know that they are interested in your business.
E-mail marketing has several segments. The welcome e-mail or periodic e-mails are sent to people who sign up for your website/page or service. These e-mails use one of the oldest tricks in the marketing handbook: Top of the Mind Awareness (Remember Domino’s Extra Seasoning TOMA Strategy?). With the name of your business constantly showing up in their e-mail inbox, customers will internalize and associate it as the first thing which comes to mind when thinking about the specific product/service your business offers. You can also use e-mail marketing to drive discounts, promotions, and special offers. Receiving a personalized e-mail with details of the promotion will give your potential customers the impression that they are the only ones aware of a great deal and make them much more likely to make a purchase.
Read More: Digital marketing course in Noida
Final Words
By now, we hope you’ve understood the phenomenal impact digital marketing can have on your business. If you grew up before the Internet took over the world, it might seem strange to consider using tools such as social media to grow your business. However, you have to change with changing times. That is, after all, one of the principles of the landmark theory of survival of the fittest. If you resist change over time, your business has little chance of success and survival. Just think about Blockbuster Video or Atari.
Digital marketing is an indispensable tool today, and with the proper use of digital marketing, your business can progress and grow at an unprecedented rate. So if you want your business to succeed, don’t waste time and invest in digital marketing tools and resources. We can all but guarantee that the return on investment will make the expenses more than worth it.
An author of DigitalGpoint, We have published more articles focused on blogging, business, lifestyle, digital marketing, social media, web design & development, e-commerce, finance, health, SEO, travel.
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