Plugins are handy tools that greatly enhance website performance. They automate steps and also make things simple for the user and the website managers. While every plugin has its own set of functions there are some which are great for B2B websites.
In this article, we will explain 5 such plugins that will help you improve sales and will make your website functionality better than ever! To keep things simple we will discuss WooCommerce plugins and Shopify plugins only.
5 Plugins for B2B websites that Improve Sales
Below are 5 plugins every B2B website owner should try out. These plugins are popular and have proven to be very effective.
• WooCommerce abandoned cart
• OptinMonster
• Free Shipping Bar by Hextom
• WPForms
• Advanced Coupons
Now let’s discuss each plugin with its features, benefits, and cost details.
1) WooCommerce Abandoned Cart Recovery
The WooCommerce abandoned cart recovery by Addify, helps you recover sales that are lost due to cart abandonment. Regardless of how well designed your website is, or how easy the checkout process is, you will always face some degree of cart abandonment. With all your efforts you are bound to suffer from 20-30% cart abandonment.
To avoid that you can work on email follow-ups and that is where WooCommerce abandoned cart recovery plugin comes in. It uses email follow-ups which have been seen to recover 30% of sales. The plugin offers the following features that do the trick:
Features:
• Modal pop up pre-captures customer email
• Email templates
• Automatic and manual email options
• Dashboard with analytics to manage cart recovery
• Email Customization option
• Timer options to automatically detect an abandoned cart
• Create multiple follow up emails
Cost: The plugin costs $49 and comes with 1-year support, free installation, and a 30-day money-back guarantee.
2) OptinMonster
Keeping the audience engaged and making them carry out a task is hard, but thankfully, OptinMonster is here to save the day. The WooCommerce plugin helps you create marketing campaigns that promote user actions. These actions include subscriptions, sign-ups, registrations, purchases, etc.
Not just that but the OptinMonster plugin assists in lead generation and CRO (conversion rate optimization). You can create floating bars, pop-ups, gamified wheels, slide-ins, etc. The sky’s the limit!
With all these efforts you can lure customers and thus improve the number of sales.
Features:
• Develop and schedule campaigns
• Enhance lead generation
• Improve conversion rate optimization
• Reporting
Cost: There are various price plans based on what functionality you are looking for. The simplest plan starts at $9 a month.
3) Shopify Free Shipping Bar by Hextom
Who doesn’t like free shipping! It helps save money and makes the customer more interested in the purchase increasing the number of sales. To make the most of free shipping, using a plugin can be a great idea.
The Free Shipping Bar by Hextom is a Shopify app that serves that purpose by offering customization. You can customize the shipping bar and add messages as well. When a customer adds more products, different messages can be displayed.
Another benefit is that the plugin provides metrics. These metrics show your progress and display which goals improved sales and which didn’t. The app is super easy to use and works efficiently to boost your sales.
Features:
• Free shipping option displayed on a bar
• Customizable bar
• Performance tracking
• Congratulatory message on free shipping
Cost: Offers both free and premium plans ($9.99/month).
4) WPForms
If you want to optimize forms on your website and want an effective way to collect data, then this plugin will do that for you. The plugin makes it easy to create forms like login forms, payment forms, registration forms, request a quote, etc.
You can also collect suggestions and feedback through surveys and polls with the help of this plugin. Another great feature is that the plugin creates B2B forms and easily integrates with various payment gateways. That is extremely helpful if you have a single product and you don’t have a storefront.
You can integrate with payment gateways and start selling!
Features:
• 100+ form templates
• Mobile friendly and responsive forms
• Notifications
• Integration with payment gateways
• Email service
• Captcha protection
• Spam protection
Cost: The plugin has both free and paid versions ($39.50/year).
5) Advanced Coupons
Coupons are a great way to improve sales on your website. They act as great incentives that increase customer interest. Therefore using them wisely is key to improved performance. The Advanced Coupons plugin for WooCommerce improves the way you use coupons by extending coupon features.
With the plugin, you can add BOGO (buy one get one free) deals featuring single products, multiple products, or categories of products. You can also introduce a “loyalty program” in which you offer points to customers for their regular purchases and visits. These points can be redeemed later on by the customer.
You can also schedule coupons to make sure they are used within a certain time limit. Another great feature is the automatic coupon service where the coupon can be added automatically.
Features:
• Apply various coupons
• Schedule coupons
• Create deals on shipping
• Automatically add coupons based on certain conditions
• Use loyalty programs
Cost: The plugin has both free and premium versions (starts at $59/year).
Conclusion
In this article, we explored 5 plugins that can boost the sales of your B2B website. We discussed the WPForms plugin that helps with form generation. For optimized couponing, the Advanced Coupons plugin works well.
If you want to improve the way you offer free shipping then the Shopify Free Shipping Bar is the go-to plugin. To decrease cart abandonment the WooCommerce abandoned cart recovery can offer great help.
Lastly, the OptinMonster plugin can be used to create campaigns that boost customer interest and thus your sales.
Kim Parson is a professional SEO expert with 7 years’ experience. He is currently working with Adiffy – a professional custom development agency. He has a passion to serve blogs with his expertise in the form of write ups.