Blogging is quite popular nowadays. Many people and businesses alike have blogs that help them engage with their audiences. Some people do it for fun or as a hobby, while others make a living from blogging.
On the other hand, many companies use blogs to provide additional content to their audience and ensure their satisfaction.
You can answer a lot of questions, provide many solutions and generally inform and entertain your audience with content on your blog. Simply put, blogging is an inevitable part of a Top Digital Marketing Agencies, which consists above mentioned possibilities that allow companies to grow their brands.
However, starting up a blog is fairly easy but running and maintaining it consistently is a different story altogether. But why is that? The fact of the matter is that your audience expects fresh and new content to be delivered regularly.
If they like your content they’ll want to consume more of it. Unfortunately, sooner or later, you might run out of ideas. That’s when the panic kicks in because if you don’t produce fresh content, your audience will likely abandon your blog.
But don’t worry. Running a blog isn’t as difficult as it seems. All you need to do is to think ahead and remain organized. That’s how you’ll ensure consistency for your blogging endeavor.
With that in mind, here’s how to do blogging consistently.
Aside from the fact that your readers have high expectations when it comes to consuming fresh content, there are other benefits to blogging consistently that you should be aware of.
Even though the quality of content matters the most, you can’t neglect quantity completely and hope for the best. Here are a few things blogging consistency can help you with.
- Engage and retain your readers
- Improve your SEO rankings
- Boost your social media presence
- Strengthen your niche authority
- Identify new keyword opportunities
- Generate organic traffic
That being said, consistency is, in fact, the key to blogging success. If you’re not consistent with content creating and publishing, you may get away with it for a while at least.
However, your readers will eventually start to abandon your blog and your online visibility and credibility will start to decrease drastically.
That’s why it’s important to create a plan that will help you remain consistent. You don’t have to be strict about it. After all, there’s always room for a bit of flexibility. But try to meet your audience’s expectations as much as possible.
What many bloggers fail to do is to think as their readers do. What would you want from a blog if you were a reader, except being provided with fresh content regularly, of course? The short answer is a seamless experience.
If you want to be consistent in your blogging efforts, you have to give yourself enough room to maneuver. A well-designed and organized blog will help you do that. Think of it this way. Your audience will be distracted by the content that’s already been published on your blog.
They’ll consume everything they deem interesting. This is especially true if they follow breadcrumbs, such as internal links that you’ve left behind for them, so that they can find relevant content more easily. In the meantime, you can focus on creating new content while your readers are busy consuming the old one.
Your readers will be able to find what they want with ease because everything is organized and categorized properly.
This will give your room to create new content regularly and add it seamlessly so that no one has to wait for too long for fresh content to arrive.
In other words, your readers will have plenty of content to consume during your work on a new batch. The fact of the matter is that when your audience’s needs are met, it becomes much easier to focus on maintaining consistency.
It’s not easy finding new ideas for fresh content. If you’re writing blog posts yourself, you might find yourself in a situation where you have a block that prevents you from moving forward. Keep in mind that company blogs are updated regularly.
They have a team of writers, editors and content managers who are paid to produce content whenever it’s needed. You may not have that luxury, but you can still manage on your own if you plan everything right.
This is where a content plan comes into play. This will help you stay a few steps ahead at all times. Here are a few things that should be included in your plan.
- The type of content to create
- The frequency of your posts, i.e., daily, weekly, monthly etc.
- A calendar and ideas for your upcoming posts
- Backup posts
- Ideas for content promotion and optimization
Blogging is not just about writing a post and publishing it on your blog. It’s also about promoting your blog, optimizing posts for search engines, editing posts, adding visual elements and so on.
All of these tasks require a lot of work, which is why you must plan in advance. It’s recommended that you create a content plan at least six months in advance. This will allow you to organize and manage everything while remaining consistent throughout the entire process.
When it’s time to create blog posts, take photos for your posts, optimize your content and so on, you’ll have to commit to it to the fullest. That means you have to sit down and do it because no one else is going to do it for you.
Unless, of course, you hire someone to actually do it for you, which is nice if you can afford it. If you can’t hire someone, you’ll have to do it yourself. This is where self-organization is of vital importance.
When you organize your time and set a schedule for your tasks, you’ll be able to accomplish whatever you set out to do. However, you’ll have to get rid of distractions if you want to do anything at all. Here are a few ways you can do that.
- Turn off your phone
- Disable any notifications on your computer or laptop, especially for social media
- Tell your friends and family that you’re working and that you’re not available
- Set deadlines if that helps
- Set a specific time during the day for work, preferably when you’re most motivated
- Take regular breaks, so you don’t burn out
- Use different software, tools and automation to save time and improve productivity
Creating blog posts and planning content for the future requires time and dedication. If you get distracted, you won’t be able to get anything done, let alone ensure blogging consistency.
As mentioned before, finding ideas for new and original content can be difficult. That’s why it’s important to brainstorm ideas when you have the inspiration to do so. This can help you come up with lots of blog posts that you’ll create and publish in the future.
Once you come up with a few ideas, you should place them in your content calendar and schedule posts accordingly. If your blog is covering a specific topic, make sure your blog posts have a natural flow. This will also help you plan your batch posts.
In other words, you’ll be able to come up with a lot of new ideas for blog posts that you can distribute accordingly during a specific time span, such as a week or a month. If you’re not certain about your content ideas, you can always ask your audience what they think.
This is where social media can be of great assistance. Simply create a post asking your audience what they would like to read about next on your blog and they’ll shower you with ideas.
Do keep in mind that you won’t be able to write about everything your readers want, but you’ll have plenty of ideas that will help you produce fresh content and remain consistent with your blogging.
Being consistent with blogging isn’t always easy. Sometimes, you simply don’t have the time, or you need to go on a vacation. You’re human, after all and you have your own needs to worry about. Fortunately, your readers will understand that, and they won’t mind you going away for a while.
Being consistent with blogging doesn’t mean publishing a blog post every day at precisely 2 pm. It means providing new content to your audience whenever you can and as often as possible.
If you create content for a few months and then disappear without notice for over a year, that is not consistency.
Going away to sort out a personal issue or taking a short break isn’t going to disappoint your readers. You can always resume your activities when you come back and your audience will still be happy about it.
Travis Dillard is a business consultant and an organizational psychologist based in Arlington, Texas. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for Seo Turnover.