There are many different avenues in digital marketing, but one which has recently been making its way to the fore is video marketing. With Shorts, Reels, and TikTok overtaking traditional text and image-based social media among younger consumers, creating eye-catching, high-quality videos has become essential for bringing attention to your brand. This article explores all the different ways video content is transforming the digital marketing industry.
Table of Contents
Proven Retention
One of the major reasons why marketers are turning to video creation companies for help is that studies have shown people retain more information when they view it in a video rather than read it. Some have even suggested that people retain as much as 95% of a message from a video versus 10% from text. This makes it much easier for brands to inform people about their products and create an impression that will stick in their minds.
Emotional Impact
Many of the world’s most successful companies are ones that get people emotionally invested in their brand. Wearing or using their products becomes an identity or a lifestyle. Telling a great story is a way to get people emotionally hooked, but this is difficult to do with traditional media like print ads, where space is limited, images are static, and too much text will be ignored. Videos, however, can tell an impactful story in just a few moments.
Enhancing SEO
Securing top search engine rankings has long been an essential part of successful online marketing, and this remains true today. Video content, rather than operating as a parallel strategy, actually helps enhance SEO in addition to being a valuable marketing tool on its own. It does this because search engines are aware of users shifting tastes towards videos, so they award higher search rankings to media-rich websites which feature them.
Easy Outsourcing
The knowledge and equipment needed to shoot quality videos is a barrier to doing it in-house, but an entire video-production ecosystem already exists to cater to this demand. Outsourcing can be a fast, affordable, and reliable way to produce content, and it also gives you access to top filming locations like Thailand without the need to transport your own crew and gear.
Faster Trust Building and Conversions
Like other digital marketing strategies, video marketing is not only about how many people see your brand, but how many of them convert into paying customers. Research has shown that videos are remarkably effective in this regard. When placed on a landing page, they can drastically increase conversions. This appears to be because they are quicker and more effective at building trust, which is why many brands feature product demonstrations and customer interviews on their websites.
Conclusion
As digital marketing evolves, video is leading the way. While in the past it was only companies with big marketing budgets that could afford prime TV ad spots, today any company can create a viral video to promote their brand. And as more companies are doing so, the results are showing that video marketing is a highly worthwhile investment.
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