Did you know that the first digital advertisement was placed way back in 1994? A lot has happened in the 28 years leading up to the modern ads we have available today. We went from blindly advertising through simple digital banners to targeting interactive ads with insane precision. Besides, it no longer costs $30 000 to have a single ad displayed on the web (yep, that’s how much At&T paid for the first ever digital ad).
As much as this ad revolution gave advertisers room to create massive profit margins, it came with a downfall as well – people got used to digital ads. Stats show that an average user is exposed to upwards of 6 000 ads per day. Such a high volume of ads made people resistant to constant sales messages.
Hence, advertisers now have to come up with more creative methods to capture people’s attention in ways that haven’t become common or outdated. One way to do so is through engaging and interactive ads, also known as rich media ads that use dynamic visuals to capture attention.
The Benefits of Creative and Interactive Ads
We’ve all learned to scroll past static ads and ignore bland product placements all over the web. However, one thing you can hardly ignore are interactive ads that change shape or move as you hover over them.
That’s where rich media ads come in with their interactive and dynamic visuals. As opposed to static image or text-only ads, rich media ads contain elements such as video, audio, and interactive animations.
Ads with such dynamic elements are more likely to catch people’s attention and have them participate in whatever it is that you want to advertise. With that said, there are multiple benefits to this type of advanced advertising.
For starters, rich media drive higher clickthrough rates compared to traditional ads. They are also known to improve user experience. What’s great about these types of ads is that their elements are triggered by interaction, meaning you won’t have to deal with random audio or video playing unless you actually interact with the ad.
Studies have shown that rich media ads can increase purchase intent and collect more metrics and insights compared to static ads. With interactive ad formats you can track impressions, pre-interaction enticements, views, video completions, display time and more.
Most importantly, rich media ads help advertisers raise awareness about their brand and present themselves as more creative than the competition. After all, in a sea of bland static ads you want to be the one who stands out with entertaining interactive features.
Examples of Rich Media Ads
Rich media ads come in many shapes and forms, including in-page ads, out-of-page ads, outstream video ads, expandable ads, pushdown ads, and slider ads.
While banner ads are the most commonly used format, expandable and pushdown ads are no strangers to more advanced advertisers. As the name suggests, expandable ads can expand in size if the user clicks on them or interacts in any other way. Pushdown ads, on the other hand, move the content on the page to make more room for a full-size interactive ad to be displayed.
No-Code Creative Templates – The Solution for Responsive and Dynamic Advertising
Sounds complicated? Don’t worry, you don’t have to be an expert in coding or HTML5 to create interactive and dynamic ads. That’s why we have ready-made no-code templates, aka the solution for creating rich media ads. With no-code templates, you can easily create rich media ads without any technical effort.
All you have to do is upload your image/video/content type and copy-paste the ready-made code to the website where you wish to place the ad. As simple as that. Doing so will help you create a customized user experience and collect more data while driving higher conversions. Most importantly, these no-code templates will simplify cross-channel advertising and make it easy for anyone to create dynamic ads, without the need to tailor creatives to every screen. One way to boost your creative production is to use banner design tools available online, such as Abyssale, Placeit, and Visme. On top of core features such as photo editors and simple no-code templates, these tools allow you to tap into your creativity in order to create multi-purpose banners for different platforms.
With internet users becoming more and more resistant to banners, it’s time to shift from static ads to more interactive formats. As we already explained, you don’t have to be a coding expert to create dynamic rich media ads these days.
All you need are ready-made templates and some creativity to spark interest in your potential customers. With that said, take some time to explore different types of rich media ad formats and templates that will allow you to turn your ideas into clickable and high-converting ads.
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