Writing Google-friendly content is important because it helps your search engine rankings.

Several factors influence how high your website shows up in Google search results. One of these factors is the quality of the content on your site.

Here’s how it works: Google looks at all the pages on your site and how relevant each one is to a specific keyword. It ranks those pages based on their relevance to the keyword, with more relevant pages showing up higher in the search results.

To determine which pages are more relevant, Google looks at several factors, including:

  • How many other sites link to a given page on your site
  • The age of the page (some new websites don’t have much content, so they won’t show up as high in the search results)
  • The number of words on the page
  • How many social signals do you get from social media profiles

Writing Google-friendly content gets easier when you know how to do so. In this article, we will discuss five important tips that can help you write content that Google loves.

Five Tips for Writing Google Friendly Content

Google is the king of search engines and has remained so for years. As a result, your content must be Google-friendly. The following are some tips to ensure your content is optimized for Google.

1. Use Relevant Keywords And Phrases

  • Use keywords and phrases that are relevant to your content. Keywords should be used in the title, Meta description, alt text, URL, and content.
  • Use long-tail keywords. Long-tail keywords are phrases or words that are more specific than general terms (such as “motorcycles”). For example: “Harley Davidson Sportster XL883L SuperLow” instead of just “Harley Davidson Sportster.”
  • Use synonyms for your main keyword. Synonyms expand the number of searches you can reach with a given group of words – so if you have a page about “how to write Google-friendly content,” try out some synonyms like how to write SEO friendly copy; how to make my blog posts rank high on Google; how I can make sure my pages get found by search engines like Google or Bing.
  • Use keywords naturally in your content so that it’s easily readable by humans and easy for search engines like Google or Bing (or other) crawlers to analyze through quickly without reading every word individually.

Use Keywords But Don’t Overuse Them

You can use keywords, but don’t overuse them. It is recommended to stick with the 80/20 rule: 80% of your content should be about the article’s subject matter, and 20% should include keywords. If your keyword density is too high, you run the risk of being seen as spammy or over-optimized.

If you want to use a specific keyword in your post title, headings and subheadings, first paragraph and last paragraph (if possible), or second/third paragraphs (if possible), then also incorporate it into the body of your blog post in a natural way.

2.   Write Premium Quality Content

Measure the quality of your content by looking at things like:

  • No spelling or grammar mistakes
  • The length and structure of the article (is it engaging? Are there images?)
  • Compare your content to other similar articles on the same topic, and make sure yours is better than those.
  • Make sure your content does not look monotonous.
  • Add statistics, quotes, and references to establish the authenticity of your content.

You can use tools like BuzzSumo or SEMRush to find popular articles in your niche and see what they have in common with each other, and then do better than that. This is a great way to make your content better than your competitors or other websites in a similar niche.

Write Long-Form Content

Long-form content is a must for SEO. Not only does long-form content rank higher in search results, but it also has a greater chance of engagement and sharing. You can’t go wrong with writing long-form content when it comes to SEO.

Use A Word Counter To Track Article Length

Sometimes it can be slightly challenging to know the exact word count of an article before you publish it. An online word counter tool can be of great help in this regard. It can show how many words you have written in an article.

Other perks of a word counter tool include knowing the keyword density, checking grammar, setting font, increasing or decreasing text size, and choosing a suitable title or sentence case.

Word Counter tool

3.   Get Quality Backlinks From Trusted Sources

Backlinks are one of the most important factors in determining how well a website ranks on Google. A high number of backlinks can help increase your website’s search engine rankings, while a low number of backlinks can cause it to drop down in rankings.

This is why making sure you have good quality backlinks will help drive more traffic to your site and help boost the organic traffic from search engines.

But where do you start?

First off, it’s important to know that there are two types of links (or backlinks): internal and external.

Internal links refer to hyperlinks that link from within one page on a website; for example, if I were writing an article about dogs and wanted to link out some information about dog training classes at my local shelter – this would be considered an internal link because it links within my own article about dogs (and not outside).

External links refer to hyperlinks that lead away from one web page; for example, if I wanted people who visit my blog post about dog training classes at my local shelter and get some additional information from another source, then this would be considered an external link because it goes offsite.

4.   Make Sure Your Content Is Plagiarism-Free

If you want to make sure that your content is Google-friendly, it’s important to ensure that the content you create is original. That means checking it against a plagiarism checker, using unique content, and avoiding duplicate or copied material.

There are many options when it comes to checking your work for plagiarism, and they can range from free websites like Grammarly (which also offers an app) or Plagiarism Checker such as CopyScape and Turnitin, which costs per month. These services will help ensure that everything you write has been checked multiple times by humans and machines for any potential issues with copyright infringement.

The other side of this coin is making sure not just that your writing isn’t stolen but also that it doesn’t contain duplicate information in different formats or locations on your site – something known as “duplicate content.”

Search engines such as Google have algorithms in place specifically designed to identify pages with too much duplicated information so they can penalize those sites accordingly.

5.   Use LSI Keywords In Your Content

LSI keywords or Latent Semantic Indexing keywords are semantically connected to your main keyword. LSI keywords are like synonyms of your main keyword and help improve the relevancy of your content and its ranking on search engines.

When we use LSI keywords for our content, it is considered one of the best ways to optimize it for search engines. These are used in many ways, such as title tags and meta descriptions and within the content itself. They can be included in Google’s Sitelinks Search Box or Knowledge Graph Cards, or even Knowledge Graph Cards when they appear beside organic results on SERPs.

Always Create Content For Your Users First; Google Will Follow:

The best advice you can get is always to create content for your users. But, first, Google will follow.

  • Google will follow your content if it is relevant and useful.
  • Google will follow your content if it is high quality.
  • Google will follow your content if it is unique (i.e., no other websites write on the same topic).
  • Google will also follow your content if it is well-written (i.e., grammar, spelling, and punctuation are correct).
  • Google will follow if your content has a good link structure.


We’ve talked about the importance of creating Google-friendly content, but the most important thing to remember is that you should always put your readers first. Write for them and not solely for search engines. Your content will be more engaging and much better received if it’s written with humans in mind.

Remember: It’s all about quality over quantity when writing content that ranks well with Google. Always write quality informational, compelling and useful posts to your reader base so they keep coming back again and again (and hopefully share your work on social media).