The retail sector was severely impacted by the pandemic, especially here in Australia, where multiple lockdowns forced many retailers to close their doors permanently. Things are slowly returning to normal and if you are planning on opening a store, here are a few tips to help you create the perfect retail outlet.
- Window Dressing – You should regard your shop window as the most important space; how you arrange your products could determine whether shoppers decide to come into your store. If you don’t have a concept in mind, talk to a company that provides commercial fit out in Canberra and they can make some concept suggestions.
- Think Customer Experience – When planning your store layout, think about the shopper’s journey; starting from the store entrance. Most shoppers subconsciously want to be as quick as possible, finding what they want and heading for the checkout and a good store layout slows down the customer, which gives them the opportunity to view other products.
- The Importance of Space – Shoppers do not want to feel cramped, rather they like to have the space to move around and a good store layout is a balance, with enough space to make the store visitor feel comfortable. Over a period of a few months, you can experiment with space and find the ideal in-store layout that promotes purchase and showcases your products. Observe shoppers as they move around the store, you can watch old CCTV to see where people are pausing and what they are looking at; this information can help you to improve the layout.
- Analyse your Data – You can find out what are the best and worst selling items and ask yourself why that is. Calculate the percentage of store visitors that buy and how many items does the average shopper take to the checkout. You might need some professional help to do this, yet it is worth the investment to analyse your store data, as this drives the right decisions that improve the shopping experience. Your company website should be multilingual, which expands your market.
- Call in the Professionals – Talk to one of the leading fit out companies in Canberra and let them design and create your store interior; such a provider offers a comprehensive service and they can take your design concept and turn it into a retail space that ticks all the boxes. Fitting out retail space is best left to the people who do it for a living and with your budget in mind, the fit out contractor can design and create the perfect layout. Click here to find out about tax deductions for commercial relocation.
It is wise to give the in-store design a lot of thought and having a concept is the first stage to creating your retail space; themed store designs are popular, depending on the nature of your products. With the help of a store design team, you can create an in-store ambiance that draws people into the store and with ongoing development, you will always hold the shopper’s interest.
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