When it comes to promotional products or merchandise, you can never go wrong with branded backpacks. They are versatile, impactful, and useful, especially if you have to cater to a wide and diverse demographic.
They are practical, and you can rest assured of guaranteed visibility. A backpack with quality and inspiring artwork will become an everyday companion, which is what you want.
But before deciding, there are a couple of things you must consider to make an informed purchase.
Table of Contents
Why Branded Backpacks Work
Backpacks are an everyday item. Walk around, and you will spot people carrying backpacks whether they are going to work, school, or the gym. When people carry branded backpacks, they turn into walking billboards, earning your business more visibility.
The other thing comes down to longevity. A high-quality bag will outlive most digital advertisements. This means you will get better ROI from years of visibility and long-term brand exposure.
We cannot speak about branded bags without talking about practicality and versatility. These qualities give backpacks an advantage over other promotional merchandise.
Consider Your Campaign
Highlighting your campaign and branding goals is crucial when shopping for custom-branded backpacks. Everything will come down to your campaign objectives, budget, target demographic, and timeline.
- Campaign Objectives
The first thing is identifying your marketing or branding objectives. Are you launching a new product? Are you going to rebrand or open a new branch? All these will help you so much when it comes to design and artwork.
- Target Audience
Your goal is to create a lasting impression that people will associate exclusively with your brand. The good thing is you can have multiple designs to fit in with your customers and target demographics.
Always research and learn about what your customers want. Campers and digital nomads will prefer a waterproof backpack with multiple compartments. Tech geeks will lean towards bags with a special compartment for a laptop.
- Timeline
How long do you have before the campaign starts? Will the time be enough to design a backpack and create a prototype? Timing is everything, especially if you want to have your branding campaign sync with an upcoming holiday.
Design Tips for Maximum Branding Impact
The design is what makes branded backpacks stand out. However, you must strike a balance between creating something inspiring but not too complex. A simple design with your business logo and a witty quote can turn heads and win hearts.
You also want to keep the branding tasteful. A big logo will create the impression that your intentions were all about marketing. Aim for a balance between visibility and style.
Focus on quality. Choose fabrics that will last and make the bag a useful product for years. Canvas, leather, polyester blends, and organic cotton are all good options. You will earn more if the bags are still relevant 8–10 years down the line.
Last, choose the right colours. Choose an accent colour that ties back to your brand or business. This is what gives you an edge in the marketing world.
An author of DigitalGpoint, We have published more articles focused on blogging, business, lifestyle, digital marketing, social media, web design & development, e-commerce, finance, health, SEO, travel.
For any types of queries, contact us on digitalgpoint.webmail@gmail.com.
