Staying in contact with your audience is one of the most important things you do to maintain and grow your client base. SMS broadcasting allows you to send a short, single message to large groups of smartphone users. SMS broadcasting gives you a fast and efficient way to reach out with relevant messages at the right time.
SMS broadcasting is similar to traditional forms of mass-media marketing in that you can read a large number of people with your message. The main difference is that with traditional forms of mass marketing, like television, radio, and newspapers, you hope that the person is tuned in at the time and receives your message. Fixed forms of mass advertising, like billboards and magazine ads, depend on the person stumbling on the message by chance as they are driving or being interested in the topic of the magazine.
SMS broadcasting delivers your message to them right on their cell phone. Nearly 97% of all adults in the U.S. own a mobile phone, and almost 85% of them are smartphones. The same study indicates that 6.89 billion people worldwide have cell phones, which is expected to increase dramatically over the next five years. This is an extraordinary pool of potential customers to draw from in your marketing campaign.
One of the best reasons to consider SMS broadcasting is the response rate. Text messages have a nearly 95% open rate as compared to only a 20% open rate with email. This means that your customers will have a greater chance of seeing your messages. Most people check their phones within seconds of a message notification coming in.
Another thing you can do with SMS broadcasting is you can segment your customers and send certain groups a different message. For instance, you might want to send customers a different message at the beginning of the sales funnel than those who have visited your site and abandoned a shopping cart. You can give customers who have recently purchased a discount code or announce a sale right before it happens.
One of the best reasons to consider SMS broadcasting as a part of your marketing mix is that nearly 48% of consumers indicated that messages by text and email were their preferred ways to receive messages from the companies and brands they love. This is compared to only 8% who preferred to receive their messages by direct mail.
Not only do SMS messages reach the right audience, they also have a high response rate. About 45% of all text messages received are responded to within 3 minutes. One of the best features is that you have an accurate record of how many people open and read your messages, which gives you metrics to help you adjust your campaign.
Many industries use SMS text messaging services. The real estate industry, healthcare, fitness centers, schools, and retail stores use it. The messaging service can be used to send out appointment reminders and provide information. Financial institutions and the automotive industry use SMS broadcasting to send timely reminders.
One of the key ingredients to launching a successful SMS campaign is to know your audience, just as with traditional and social media marketing channels. The second ingredient is that you need to have a way to send the message to your customers. Standard phone text messaging sets limits on how many messages you can send before it is considered spam. SMS broadcasting software allows you to send texts to tens of thousands of customers simultaneously.
SMS software is necessary if you want to send out mass text messages to your audience and potential customers, but it lets you do more than just send texts. You can verify mobile and landline numbers and schedule your message beforehand. It also lets you divide your list into segments and send the right message to them at the right time. If you are not using SMS text broadcasting services, think about adding it to your marketing plan.