The Growing Impact Of Social Media On Video

Every top social media channel now includes video. In this blog article, we’ll go over 8 reasons why you need to leverage video content on social media.

“Since 2006, the fraction of internet users who use video-sharing websites has grown from 33 percent to the number of 72 percent,” according to the Pew Internet Project’s “Online Video 2013” study. 

“71 percent of people who upload videos on the internet do so on social networking sites,” and “58 percent of participants who view videos online do so on social media sites,” according to the study.

Head of Insta Adam Mosseri claimed in an Insta Live that video is “driving an enormous rate of development of the internet for all major platforms” and that video will be a significant emphasis area for Instagram in the coming months.

Here are 8 reasons why videos should be used on social platforms.

1. Video gets more views 

Video content often outperforms most algorithms because it holds a viewer’s interest for extended periods. That’s why videos on Instagram get more interaction than any other sort of post — Tweets containing video receive ten times the amount of interaction as those without.

Social media networks offer new features to promote adoption, most of which are video-related. You don’t have to be a pro to create your videos. You must have a high speed desktop/laptop and an excellent online video trimmer to bring out the finest videos & cut unwanted parts to make it well for social media.

2. It’s becoming more popular across the globe

There’s no disputing that video is extremely popular among social media users.

According to a 2018 poll, 54% of customers wished to see more videos from the businesses or organizations they support.

Since then, video has been increasingly popular across all platforms, from Facebook to LinkedIn. Users spent an average of 7 hours per week watching web videos in 2019, up 59 percent from 2016.

After the pandemic, the influence is more than ever before, consumers want businesses to create interesting, fun content on social media, and videos are one of the most successful forms for doing so.

3. Video has a longer lifespan than audio

Videos not only receive higher interaction than other sorts of material, but it also tends to last longer.

This is because video content creates greater interactions and shares, allowing it to stay in the system for longer.

4. It inspires the gen-Z audience

Gen Z has grown up with YouTube as a key entertainment and education and is considerably more internet-connected than previous generations.

In fact, a YouTube poll found that half of the millennials and Generation Z stated they “couldn’t exist” without videos in their everyday lives. This helps to explain why TikTok has become so popular among Gen Z users. 

5: Videos can be used on a variety of platforms

While creating high-quality video content takes longer than capturing a snapshot, once it’s done, you can utilize it to reach a variety of audiences across many channels. In other words, a wider reach equals a higher return on investment.

Both Insta Reels and TikTok have the same 9:16 format and similar goals; this is a trend we’ve seen a lot of influencers and companies do well with 16:9 videos may also be easily shared throughout IGTV, Facebook, and YouTube, with each site tailored to somewhat longer-form material.

6. Consider reusing your video content

Short Insta Story videos can be converted to Pinterest Video Pins, Insta Feed videos are the ideal format for videos on Facebook, and Insta Live broadcasts may be automatically published to IGTV.

The possibilities are limitless!

You can create one video and trim it according to the specificities of various social media platforms where you want to post. It’s both easy and fun. 

7. It’s a more personable approach to communicating with your audience

Consumers want to learn more about the businesses and artists they follow than ever before, and film is among the most efficient methods.

Using video material to show the personalities of your brand may help humanize your company and foster a stronger, more emotional bond between you and your customers. It’s also a terrific method to customize your product offering, which is far more relevant (and compelling) than a collection of static photographs.

8. Video is a very effective selling tool

A movie is apparently worth a million words if a picture is worth a thousand. This is just one of the many reasons why videos are such an effective sales tool.

After seeing a company’s video on Pinterest, customers are 2.6 times more convinced to buy. In fact, 93 percent of marketers stated a video on social networks helped them get a new consumer.

Businesses may use video to exhibit items in a dynamic fashion, giving context that is nearly hard to create with a single photograph. As technology platforms take center stage, video will only grow in popularity.

Despite all the advantages, video is still posted less regularly than simple picture postings, giving you a better chance of sticking out and reaching a larger audience.

There’s never been a finer moment to start making a video for your company than now.

The good news is that your video content plan doesn’t have to be complicated or costly; frequently, the simplest, most honest thoughts are the most effective. You can also arrange your video content ahead of time and schedule posts for a later time across several platforms!

Over to you 

These are all crucial topics to consider when planning your video content strategy, both development and distribution.

If you still need to be convinced about the usefulness of video content on social media, remember that your competitors are utilizing this trend, and to be ahead of the race, you must be innovative and embrace this.