On its surface, Instagram is a fun place to post interesting pictures and share passions with like-minded people. As with any social media platform, however, it’s also an excellent place for businesses to increase brand visibility and attract new customers.
That said, mastering Instagram marketing is a bit tougher than it appears. While you can just post pictures and call it a day, there are over 200 million other business accounts vying for users’ attention as well.
With that in mind, you need a stellar Instagram marketing strategy if you want to get the most out of your social media efforts. And we’re here to help you do it!
Read on to learn how to build an innovative marketing strategy on Instagram that will take your business to the next level.
Providing your audience with quality goods and services is always important, but when you’re dealing with social media, you have to kick it up another notch. There are billions of images on Instagram, meaning you have quite a bit of competition to contend with.
Ensure each picture you post is eye-catching, your videos are engaging, and your reposts match the personality and message of your brand.
Don’t settle for anything less than fantastic. If you need to add filters, do some retouching, or resize image for Instagram to make a picture look its best, do it!
Your job isn’t over once your picture is properly edited and ready to post. For the best content marketing, you now have to ensure that you post for maximum engagement. After all, what’s the point of putting all that work into your photos if no one’s going to see them?
Every photo should include a unique caption, whether it’s a long story or a few short words. Regardless of length, there are two things every caption should have: personality and a call to action.
The best way to get your audience to do what you want is to ask them to do it! Ask a question and request an answer, invite them to check out your bio or your website, anything that encourages user engagement counts.
Last but not least, always include a few hashtags in your posts. Don’t flood your caption with tags, however. One to five hashtags are enough to do the trick.
Anyone in the marketing industry will tell you that self-promotion can do wonders for your products and brand. Advertise your Instagram account on your website, your business cards, your other social media platforms, anywhere your customers will see it!
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Include social media buttons on every page of your website and consider adding an Instagram feed to your homepage, footer, or sidebar.
With a solid Instagram marketing strategy, Instagram becomes an incredibly powerful tool for building your brand. It allows you to build a genuine connection with your audience while showing the world what makes you and your business great.
And the best part is, you can start today for free! So what are you waiting for? Start building your Instagram profile today.Once your Instagram is up and running, it’s a good idea to branch out to another social media platform to expand your reach. Check out our blog to learn which platform is right for you and your brand.
An author of DigitalGpoint, We have published more articles focused on blogging, business, lifestyle, digital marketing, social media, web design & development, e-commerce, finance, health, SEO, travel.