Zudio Owner

Unveiling Zudio:  The Story Behind the Brand and Its Owner

Zudio is a household name in India in the field of retail brands. Most Indians prefer buying apparel and casual outfits from Zudio outlets. We all choose this brand because of affordable prices, smart deals, variety in products, and comfort factor. Trent Limited owns Zudio and several other retail chains such as Zara and Star Bazaar.

Do you want to know the interesting story behind the foundation of the Zudio brand? Read this guide to know the story of the Zudio brand and its owner.

About Trent Ltd

Trent Limited is a retail company in Mumbai owned by Tata Group. It began operating in 1998 when Tata Group sold more than half of its stake in Lakme Cosmetics to Hindustan Lever. Trent Ltd had a precise mission to broaden the retail sector by focusing on the sale of cosmetics and fine beauty products.

After a few years, Trent Ltd expanded its operations and grew rapidly in many states of India. Trent Ltd operates 2 main segments which are owned brands and alliances. Zudio sells some of the best home essentials and trendy outfits at low prices.

Founder of Zudio

Zudio is the retail brand of Tata Group’s subsidiary; Trent Ltd. Tata Group was established by Jamshedji who served as a chairman of the company for many years. The company started the Zudio brand to offer stylish outfits at affordable range. Today, it is one of the leading retail brands in India selling good quality apparel for every age group.

Facts of growth of the Zudio brand

Zudio’s effective strategies have helped in its rapid growth over the years. This brand has cautiously planned many strategies to boost business sales every year. Zudio has always focused on offering the best quality products. The effective approach of the Zudio brand is one of the major reasons for the success of its many outlets. From 2000 to 2017, the company focused on providing premium quality cosmetics and beauty products.

Trent Ltd founded the infrastructure of supermarket stores to grow the Zudio brand all over India. It studies the market and the needs of the customers carefully before introducing the products. This approach reduced the risk of store closures and increased the return on capital rate. Moreover, this careful planning helped Trent Ltd to expand within 5 years.

Products of the Zudio brand

Zudio is a popular retail brand that sells clothing, beauty products, and cosmetics. It aims to give the best range of products at competitive prices. Let us discuss the product line of the Zudio brand in this section:

  • Clothes

Under the clothing section, Zudio sells a wide range of products such as kurtis, t-shirts, tights, skirts, jeans, dresses, tops, hoodies, sweatpants, and so on. It also offers athletic wear, shirts, sweatshirts, crop tops and trousers.

  • Accessories

Zudio offers affordable Purses, necklaces, belts, handbags, totes, rings, bracelets, caps, sunglasses, slings, scarves, hair products and accessories.

  • Lingerie products

Under the lingerie section, customers can get a wide range of products. They include hipsters, boy shorts, camisoles, nightdresses, bras, and slips.

  • Home Products

You can get an affordable range of home accessories in Zudio stores. These products include curtains, bedsheets festive items, and pillow covers for homes of various sizes.

  • Footwear

Zudio sells the different products under this section. They include flip-flops, formal footwear, flats, and heels for women, boots, and sneakers.

  • Makeup products

Zudio offers superior quality makeup products and accessories such as face powder, eyeliner, mascara, makeup remover, foundation, and eyeshadow.

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Factors contributing to the growth of the Zudio brand

Most of us choose Zudio when it comes to buying affordable clothing and makeup accessories. This brand has created its unique image in the retail sector because of its pricing strategy and careful planning. Some of the major factors that help to boost the growth of the Zudio brand are:

1. Best prices

The best thing about Zudio is its low price. Whether it is apparel or makeup products, you can get everything at a very low price in Zudio stores. It focuses on giving better products than other brands at affordable prices. The majority of Zudio’s products target customers in Tier 2 and 4 cities of India. Zudio is the most convenient option for youngsters who want to try some quirky and stylish clothes.

2. Manufacturing in bulk quantities

Another major factor that contributes to the success of this brand is manufacturing in large quantities. This approach helps to decrease the cost per product in the clothing line. Zudio aims to reduce the prices by manufacturing all the items in bulk quantities. It also negotiates lower prices for clothing materials by reducing the production costs. This is one of the most powerful strategies that match their goal to provide reasonable outfits.

3. Private Labels

Customers always choose products with private labels over those that do not contain them. Zudio has private labels which show its identity as a retail brand. It aims to offer the products according to the choice and preferences of its customers. Zudio manufactures products that match the current trends in the clothing market. It makes the products for every age group with different choices and likes.

4. Use of digital marketing platforms

One of the most important factors in the success of Zudio is the use of a digital marketing platform. It sells its products on various social media platforms and digital platforms. Through social media platforms, the brand targets a specific audience and posts ads that align with their likes. Besides, the brand also offers exciting offers and discounts on various items to customers in India.

Conclusion

Within some years, Zudio has managed to reach the top position in the retail sector. It is now one of the most favorite brands of customers in India. From selling products in the stores to offering discounts on digital platforms, Zudio is implementing effective marketing strategies for its customers. This brand is suitable for all types of customers from professionals to students.