Can you believe that Facebook ads running videos get more engagement than those running images? The video certainly has its advantage. If you upload a video in your Facebook ad, it will play automatically as the ad appears in your customers’ feeds. They do not have to click or tap on the video to watch it.
While image ads can be engaging at times, they don’t get as much engagement as videos do, according to a new study conducted. The study looked at more than 5 million Facebook ads and found that conversion rates for video ads were 14 percent higher than for image ads.
Do Video Ads Perform Better on Facebook?
Video ads deliver great results on Facebook, but that’s not as big of a secret as it used to be. That said, just because everyone and their mother are using Facebook video ads doesn’t mean they are performing well. From the publisher side of things, we think we all agree that our stats aren’t everything – comments, shares, etc. – and therefore may not be able to tell the whole story.
Compared to static image ads, video ads on Facebook get 4X as many interaction actions. Businesses should add more video ads to their Facebook ad campaigns for better click-through rates, lower cost per click, and higher conversion rates. Many studies show videos get higher engagement than still images. We thought if this is true on Facebook, then it should be almost true on other social networks. We analyzed the performance of video and static ads across some top social networks like Twitter, Instagram, and Pinterest. You can take help from Social Media Marketing Company in Rajasthan to make your video ads perform better.
Why do videos tend to perform better?
Video is becoming increasingly popular on the web. There are many reasons why using video on your website can be beneficial to you and your users, including higher engagement rates and increased time on site, which means it’s a great way to get more leads and/or sales from your website. It could also increase your rankings in Google, as with the recent update to their algorithm, over 50% of it is now based on user experience.
Videos can be more engaging and shareable than text, allowing you to reach more people for less money. Research has shown that customers respond better to video content on many platforms. The ability to deliver a clear message within a shorter period makes videos worth the investment. Videos have been proven to increase your online sales. To put it simply, people are more likely to buy from you if they see a video.
Customers aren’t going to make that leap at first since they’re more cautious when they buy online. It takes them longer because they’re more skeptical and there’s less protection. However, if you give them enough proof, there is a higher chance of them making the purchase. SMO Company in India can help you make your video ads.
An increase of conversions by 20-30%
Many companies are facing conversion rate issues on their websites. Website visitors are left frustrated and leave the website without taking the desired action they intended to take. This may happen because of various reasons or a combination of some of them. It is evidence that your target audience is dissatisfied with your website and hence, doesn’t feel an urge to convert. Therefore, it’s high time for you to work a bit on how you can increase conversions on your website.
We made some tests using different imagery with the same content. Image with a social proof increased conversion rate by 20%. A video with the same content increased the conversion rate by 30% which means you can cover better your topic or service and increase the conversion rate without spending time creating more text. You can add related videos (you should have links to them in the text) or other media.
A boost of CTR by 2-3x
Facebook is all about natural engagement, which means your ads have to stand out from the crowd. They need to arouse users’ “immersion instincts” because naturally, curious readers will stop scrolling, and focus on what catches their attention.
Advertising and marketing are about getting attention, which is why you’ve decided to invest in Facebook ads. Good choice: Facebook ads reach a wider audience than any other marketing tool out there. Before paying for a Facebook ad, it’s important to know what content converts the most. Knowing what type of content gets the most engagement will help your CTR (click-through rate), which can help boost your advertising budget. Yug Technology is a leading company providing SMO Services in India.
How Effective Are Image-Based Facebook Ads?
Facebook ads are probably the largest social media platform in the world. It has more than 1.65 billion active users with many of these users actively searching for ads on the platform. This has made Facebook ads one of the best digital marketing strategies of today. Facebook ads are also among the simplest to create and set up. With just a few steps you can be up and running, however, that does not make it simple for everyone. If you are looking to run successful ads then you need to know how effective image-based ads are.
Facebook ads are a very effective marketing tool, when used and designed in the correct way. To achieve the best results from Facebook marketing you need to optimize your ads for conversions. One of the key ways to increase the effectiveness of your ads is by using relevant images within them. By adding an image within your ad, it shows that you have put thought and care into what you’re promoting.
There’s a lot you can do to drive traffic and sales for your products using Facebook, but the way your page shows up in search results is of utmost importance. Products don’t always sell themselves, which is why you have to employ strategies that will push people towards your product listings. One strategy that has proven to be effective is image-based ads on Facebook.
Videos can be a powerful addition to your ad arsenal if you do it right. Compared to video ads, image ads have lower awareness and a lower click-through rate. The main reasons for these lower rates are the higher investment required for image ads and the fact that image ads are less likely to be watched to completion. Videos and images are used in Facebook ads differently, depending on the type of advertiser. Videos tend to perform better with younger audiences while images are best with older demographics.
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