If you run your own business, you won’t need reminding how competitive the business arena is these days and carving out a fair share of a global market can be tough. Of course, every business needs to create and maintain a strong online profile and with that in mind, we thought we’d mention the top digital marketing strategies that you can implement in 2022.
- Google Ads – You can have your ad content placed on the very first page of Google’s search results, while there are other platforms such as YouTube where you can place your content. Google Ads is complex and if you are a bit confused by all the terminology, enlisting the help of a digital marketing agency is the best solution. They can ensure that your promotional content reaches the right people.
- Email Marketing – You shouldn’t overlook email in your marketing plan, as people tend to read emails, while SMS is generally ignored. The best email marketing in Sydney is only a few mouse clicks away and they deliver results when they implement an email marketing campaign. The provider offers a customised email service, which includes automation where possible, plus their marketing team knows how to put together a winning email marketing plan.
- Search Engine Optimisation – SEO is a critical service that improves a website’s rankings within specific search terms. Basically, optimising your website makes it much easier for Google to notice you; a high ranking will drive organic traffic to your landing page and due to the ever-changing nature of the web, SEO work must be ongoing if you are to retain that high ranking. There are a number of things you can do to help search engines discover your content and the SEO agency has all the tools and know-how to bring you a high volume of site visitors.
- Link-Building Strategies – External, internal and association links are all recognised by search engines and link building should be part of every company’s digital marketing plan. Outreach blogging is a great way to put inbound links onto the web; professionally written blogs and articles contain links and this content is published on busy blogging platforms, thus ensuring high readership numbers. You can order from 5 to 500 articles that are composed by web content writers every month and with many inbound links online, you should receive regular traffic. Of course, links should be checked periodically, as Google can penalise a website with broken links and that’s the last thing you want.
- Social Media – Perhaps the most powerful of all digital platforms, Facebook, Twitter, Tik-Tok and Instagram are all great places for marketing and with a team of social media marketers in your corner, you will generate a huge following. Click here for more information on social media advertising.
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If you are in the process of setting up your business, this is the perfect time to join forces with a digital marketing agency and enjoy the many benefits of professional marketing.
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