Mobile apps never opened before branding and business conversion opportunities for startups. Since mobile apps are great-level makers between big and small brands, startups can tremendously take advantage of mobile apps. 

At the same time, startups must consider the huge competition that every new app needs to encounter. Startups are likely to have less budget and access to resources, and hence they cannot afford an unsuccessful app project. Naturally, they need to be more cautious about building an app that perfectly can meet the expectations of their audience and stand apart from the competition. 

No wonder countries having domination of startups and small businesses, app projects take a lot of preparations to avoid issues in the later stage of the app life cycle. The companies catering to the startups for mobile app development in India generally have a more articulated and planned approach. 

Here we will explain some of the key considerations that mobile app startups should avoid at any cost throughout their app project. 

Not Validating the App Idea 

The first thing comes first. The most elementary thing is to validate the app idea thoroughly before starting with the app project. Since a winning app idea is always the one cherished by the users, the app doesn’t stand a chance to stay ahead of the competition without validating the idea. 

How to validate the app idea properly? First of all, the idea must be highly executable with all the resources you have at your disposal. Secondly, the idea must offer unique value propositions that your competitor apps lack. Thirdly, the app idea should stand the test of time and should not get outdated too soon. 

To validate the app idea, you can embrace a few effective measures. You can subject the idea to an online survey on your existing website or through your social media profiles, or on both. You can elaborate the app idea with a meticulous document and, if possible, with a small but design-wise perfect mobile app wireframe that can be subjected to extensive A/B testing. 

It is advisable to work on a Minimum Viable Product (MVP) version of the app, allowing many opportunities to incorporate design changes and update features based on user feedback received over time. So, you can start with a core app idea with unlimited options to introduce value additions and changes. 

Choosing the Wrong Tech Stack and Platform 

Choosing the wrong platform for the intended mobile app is one of the biggest mistakes committed by app developers worldwide randomly. This particularly happens when instead of relying on the data, you blindly follow your wishful thinking. You may be a diehard iOS fan and prefer to build your app for the same; most of your audience may be Android users. In such a case, you need to give more priority to Android rather than iOS. 

Know which mobile OS platform represents the vast majority of your audience? It would help if you gave priority to the respective platform followed by the other platform. If you have an audience with a mixed representation of both iOS and Android, it is better to choose cross-platform development. 

For a startup wishing for both web and mobile presence at one go, choosing a cross-platform technology stack capable of building web and mobile apps will be better. Both Flutter and React Native are great choices for such projects. In case your business startup needs one robust technology to turn a simple website into a mobile app-like interface, building Progressive Web Apps (PWA) is a great option. 

The right choice of platform and technology stack can help your mobile app project reduce cost and ensure optimum resource utilization. The wrong choice in these regards, on the other hand, can be disastrous. 

Undermining the Importance of Beta Testing

Your app is going through the development phase, and your QA testing apparatus is just waiting to play its role in the end. This is already an outdated approach that most development projects avoid these days. Now is the time for continuous testing. You should embrace the agile development approach for the app project to continue testing every app component alongside development. Carry out A/B testing to validate every design and development decision in the app project. 

At the end of the app project, insist on user testing followed by releasing a beta version of the app to get access to market feedback regarding the performance issues and all the areas that need further optimization. A beta release which is also called beta testing is a crucial requirement for any app project. 

Always keep your users in mind while testing to avoid last-minute errors or changes that users can criticize, which can be done by beta testing. A beta testing version of an app testing helps the developers appraising an app intensity to make your app solution better than competitors. Through beta testing, you can easily gather honest feedback from your audience and incorporate the required changes accordingly. 

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Some of the key benefits that make beta testing irreplaceable for an app project include easy identification of the defects and performance issues of all types, addressing deficiencies in terms of user experience before the final launch of the product and long-term gains in terms of user acquisition, user engagement and business conversion through flawless app performance. 

Not Planning a Pre-launch Campaign 

One of the crucial requirements for modern apps is launching a fully-fledged pre-launch campaign to create a prior buzz in the market well before the app is actually launched. A pre-launch campaign actually helps to reap the benefits of hitting the market early by amplifying the value propositions in the way it really matters for the target audience. 

The best practice followed by the leading app projects is to plan a well-articulated pre-launch campaign right before the app enters the core development stage. This gives you ample time to reach out to a wider audience through the most effective marketing channels.  

Creating social media buzz through dedicated pages, building a website, blogging, making YouTube channels and robust content marketing to draw attention to your upcoming app is a great idea for a pre-launch campaign. You can also utilize your existing business stores, websites and other channels to share your upcoming app and engage the audience. 


There might be a few other must-avoid things that app projects should keep in mind. But we only tried to focus on the most common and recurring aspects causing issues to most app projects.