Light, camera, action!
Shooting a video and sharing it with the public is an excellent way of grabbing the attention f the audience. Especially, when you share the videos on social media like Facebook, it takes no time to go viral and make the person a billionaire.
Would you like to boost your business revenue by drawing in more viewers and building more conversions? HVAC marketing through online videos can be the best technique for this.
Videos have the power to create engagement by ceasing the attention of potential buyers. People who are interested in your services automatically get hitched with your brand and are likely to perform any sort of action that helps the brand to grow online.
However, not all videos work. Video with dull and boring content can never help you attain your target. You need something promotional, engaging, trending, educational, and motivational to build encouragement.
So, is that what you are looking for? Video ideas?
No worries. The following section is full of interesting video ideas for an HVAC business. Choose the one from where you want to start.
5 Creative ideas to get more viewers for your HVAC business
- Share videos on client feedback: A simple block of text shared on different review-generating sites like Google reviews, Facebook, etc. may not generate brand credibility. There are many brands that create paid reviews just to gain the trust of potential buyers. Such scenarios often depress customers.
However, recording the client reviews and sharing the same on social media can definitely build trust and make the brand credible for hiring the services. Just record what your customers say or ask them to send you recorded feedback. You can either share this on social platforms or keep it attached to your home page. Trust us, these work the best.
- Share videos on the brand foundation: When was your brand founded? How it started and how it reached the heights? What challenges did you face while running your HVAC business both online and offline? What are the achievements you attain?
So many questions can be easily answered in one video. Create an “about us” video and speak all about your business. It mainly contains your business success stories and the roller coaster rides.
Your customers or potential buyers have the right to learn about your business in detail. This will add confidence to their purchasing decision and encourage them to hire your services. Isn’t this what you want?
- Interview your staff: Even your staff wants to get publicity along with your brand. Being a part of your corporate family, your staff should also have a space to speak about your brand, why they joined here, and what makes them stay with your brand.
Interview your staff and record their contribution to the success of your brand. This will showcase your behavior towards your employees which will naturally create an impact on your audience.
You can even talk about their talents, their responsibilities, and their commitments towards the business. This creates a better impression on the audience about your employees and your brand.
- Share videos of your seminar or webinar: Have you recently gone for a seminar? Or probably you are having one in the next week? Whatever it may be, for better results, you can record the moments in the seminar and use the clippings to form an engaging video.
You can even turn on the live video option and share the live moments with your followers using social media features. Facebook, Instagram, and even on YouTube you can look for this option.
To driving more followers and audience at the right time, you can promote your live event in advance and generate more viewers.
- Make a video on FAQs: Another most interesting video type can be FAQs. Have you ever thought FAQs can be converted into video content? We guess not!
FAQs are generally loaded on the bottom section of a web page. It contains plenty of questions that are usually asked by potential buyers. For example, in your HVAC business, FAQs can be – how long it takes to fix the AC or install the ventilation? Are the services cost-friendly? What are the additional costs to bear? Is there any hidden cost? Why should I rely on you?
Questions can be any. Just list them down and make a video on it, speaking about all the common questions in detail.
To build brand publicity and to perform something creative, visual content has a lot of contribution. You can definitely go for images and GIFs, but nothing can beat the power of videos.
Share your requirements and priorities with the best digital marketing company and reshape your business with video marketing.