Sydney always finds itself ranked among the most liveable cities in the world. It has high education and employment rate, making it one of the most popular cities to live in. Businesses also thrive in the capital of New South Wales, which is why small and medium enterprises are abundant in this part of Australia. Small and medium business owners hire agencies offering seo sydney to boost their digital marketing strategy to compete with more prominent players.
One of the most reliable techniques used by leading SEO service providers is local SEO strategies. It aims to target customers within a specific vicinity. If your company intends to use this strategy, you must prepare high-quality content to boost your local SEO. Unsure about how to use this tactic? Here are several content types you can discuss with your Sydney SEO agency to incorporate into your website.
1. City-Specific Landing Page
SEO professionals know that local keyword terms rank faster with a location webpage. Although it can be a tedious task for small businesses to build and maintain local landing pages, this step is necessary if you want to ensure that your target audience will find you.
To avoid the overwhelming task, you may keep the landing pages concise and straightforward. For example, you may delegate one page per location to prevent diluting your authority.
2. Landing Pages for State or Regional Location
Content creation may make or break your local SEO strategy. You need to make relevant and informative content to take your visitors from inner pages to the home page.
If you think that creating several city-specific location pages is a burden, you may choose to create pages for a specific state or region. You may consolidate all cities in one location page, so the seo sydney team working on your website does not have to produce content for every location you cater to.
3. FAQ Pages
Another clever way to boost your local SEO method is to enhance your FAQ page. Writing content for a FAQ page can help attract highly targeted online traffic to your website.
In addition, the FAQ page can assist users in navigating your website. There are times when users have a hard time finding information on the site. By visiting the FAQ page, they can look for information they need on one page.
4. Boost Mobile SEO Strategies
Recent statistics revealed that voice search had become a highly adopted feature in Sydney and the rest of Australia. According to a report, 25.9% of households can be considered smart homes in 2021.
Voice search technologies like Google’s Allo let users make general search queries even while driving or doing other errands. The report also mentioned that 58% of consumers utilize voice search to look for local business information. So talk to your SEO service provider to help you take advantage of this emerging technology.
5. Special Promos
Local business owners offer discounts and other special offers to attract more customers. Promos can be one of the best ways to encourage local residents to visit your site and take advantage of the offers, especially if you give them location-specific discounts.
By sending an appeal to your local audience, you can have the ability to make them feel special.
Using content to boost your local SEO strategy can let you increase the digital marketing tactics of your business in Sydney. So talk to your service provider today to start planning for the best technique for your business.
Danish Ali is a Blogger of Digital Marketer at M.Steel industry. Where he has spent 4+ years growing client accounts. With 5+ years of experience in public relations and marketing, He loves talking about content creation, SEO, and blogging.