All businesses must have an online presence today to reach their targeted customers and drive growth. However, having a website alone will not guarantee success – companies need to focus on getting organic traffic to their websites through search engines like Google.
Organic traffic has higher conversion rates and lower costs compared to other sources. With over 3.5 billion searches per day, search engine optimization (SEO) presents a significant opportunity to tap into organic traffic and improve visibility. Building consistent organic traffic isn’t a walk in the park, though, it requires time and effort. And most importantly, you must know the right tactics to employ it.
Let’s take a look at Denver, Colorado, for instance. Denver is home to around 3 million residents and has a median household income of $79,735, which is well above the national average. The Denver metro area generates a Gross Metro Product of $209.8 billion annually. The city has seen tremendous jobs in 2018, with a rate of 2.5%. For businesses in Denver, SEO can help them thrive in this competitive economy by driving targeted organic traffic to their website. In fact, data from the Downtown Denver Partnership reveals that Denver has over 700 startups, and most of these account for 8.2% of city center businesses. In 2022, Colorado startups raised $5.7 billion.
With these numbers, it’s clear that the startup scene in Denver is thriving. In this bustling market, paid advertising has limitations, especially for new businesses with smaller budgets. This makes organic traffic even more valuable.
Read on for seven proven ways you can boost organic traffic for businesses in Denver and beyond.
1. Improve User Experience
Overall, user experience affects rankings. Google wants to reward sites that satisfy searchers’ intent and provide a seamless experience.
Ensure your site is mobile-friendly and pages are easy to navigate. Use clear headers, quality content, and compelling visuals. We suggest getting in touch with professional web design services to expedite the process.
If you’re looking for services related to website designing in your area, we suggest looking up web design Denver on any popular search engine. Some fundamental aspects of improving user experience rely on the following:
- Making CTAs visible
- Checking that forms are simple and functional
- Eliminating pop-ups and interstitials
- Including breadcrumbs and internal links for better navigation
- Analyzing bounce rate, time on site, and pages per session to identify UX issues
- Sending surveys to users for feedback
A positive user experience improves conversions and satisfaction.
2. Conduct Thorough Keyword Research
Any good SEO strategy is based on apt keyword research. Businesses must find high-traffic keywords that relate to their product/services and brand. It’s always better to focus on more specific long-tail keywords rather than just broad terms. Some popular tools that can help uncover valuable keywords are Google Keyword Planner, SEMrush, and Ahrefs.
Additionally, businesses must stay vigilant of their top competitors and analyze which terms they rank for.
- Search for keywords related to various topics and content formats like “best [product] reviews,” “how to [do something],” “[service] tips,” etc.
- Identify low-competition keywords with decent search volume.
- Research keywords for different stages of the buyer journey.
Creating targeted content around these keywords will help you rank higher and drive more organic traffic. Also, make sure to include keywords in titles, headers, meta descriptions, image names, URLs, and body content. It’s really important that keywords are used naturally in this content.
3. Optimize Website Speed
Site speed is a ranking factor for Google and a key consideration in user experience. 40% of visitors will abandon a site that takes over 3 seconds to load. Optimizing page speed can help pages load faster, and improve conversions and SEO.
Some ways to optimize speed include compressing images, enabling caching, using a CDN, minimizing redirects, removing unnecessary plugins, optimizing code, and upgrading to a faster web host if needed. Measure speed with Google PageSpeed Insights and Pingdom. Aim for a PageSpeed score above 90 and a load time under 2.5 seconds.
4. Refresh and Update Content
As time passes, old content can become outdated and less useful for searchers. Refreshing and updating posts can boost traffic by making the content more relevant.
Look for posts that are over a year old but have strong potential to rank. Update stats, references, examples, and any outdated details. Improve the writing. Add new visuals. Expand the word count if needed. Promote the refreshed content on social media.
Updated, evergreen content has a better chance of ranking against newer competing pages. Driving more traffic to existing content also reinforces your authority on those topics.
5. Build High-Quality Backlinks
Earning backlinks from other reputable sites helps demonstrate your site’s expertise and value. Links act as “votes” to boost your authority in search algorithms. But focus on building genuine links slowly over time.
Some white hat link-building tactics include:
- Guest posting on industry blogs
- Getting interviewed on podcasts
- Creating resources and tools to share
- Networking with other brands/influencers
- Securing press mentions
- Joining business directories
Focus on relevance and quality over quantity. Diversify link sources. Monitor new links with Google Search Console.
6. Leverage Social Media
A strong social media presence helps build brand awareness and sends referral traffic to your site. Identify 1-2 primary platforms like Facebook, Instagram, or LinkedIn. Make sure to curate quality content and engage followers.
You can also promote new blog posts and website content. Related hashtags serve as a powerful tool for discovering your niche. You can also run occasional paid social ads to amplify reach. And don’t forget to add social sharing buttons on the site and in the content. The presence of social media on a strategic basis supports SEO efforts.
7. Provide Local Content and Optimization
SEO is especially and extremely important for businesses that have a physical location. They need to put in extra effort to not just build an online presence but also to optimize their local SEO.
The best tactic for local SEO here is to include your city and state in page titles and content. However, the incorporation has to be relevant and seamless. You must also list your full address, phone number, and hours on the contact page of your website.
Create a Google My Business listing. Build local links. Feature geo-targeted keywords in content like “Denver marketing agency” or “pizza delivery San Francisco.” Ranking for local searches helps drive in-person visits and calls.
Driving consistent organic traffic takes time, but following an informed SEO strategy will help. Focus on creating high-quality content optimized for target keywords. Build authority through links, social media, and UX. Track performance and double down on what works. Leverage local SEO when relevant. With the right systematic approach, your website traffic will steadily grow over time.
An author of DigitalGpoint, We have published more articles focused on blogging, business, lifestyle, digital marketing, social media, web design & development, e-commerce, finance, health, SEO, travel.
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