Does Email Marketing Still Work?

Email is one of the earliest methods of digital communication.  There are newer methods of communicating like social media and live chat, but with a user base of over 4.5 billion people, email is still extremely effective.

Some experts claim that email marketing returns $36 for every $1 spent.  That’s a very good return on your investment.

Could you or your business benefit from implementing email marketing along with your other marketing actions?

Advantages of Email Marketing

The number of people using email continues to grow, year after year.  Statista puts the number at 4.26 billion, and projects usage will grow to 4.73 billion users by 2026.  That gives you a worldwide audience for your message.  If everyone is using email, you only need to figure out how to reach them effectively

Once you acquire an email address, you own the connection and don’t have to worry about changing algorithms that can reduce your reach.

If you aren’t sure if you could benefit, talk to an e-commerce email marketing agency.

Email List

Your email campaign starts with a list of the email addresses you have accumulated.  Every point of customer contact should be used to capture email them.

Offering coupon incentives and membership benefits can be used to build your list

Remember you want an active and engaged list.  Don’t buy lists and then blast out promotions.  You want your prospects and customers to willingly provide their addresses.  When a customer gives you their address treat it like an invitation to their home.

Your email marketing campaign will be much more effective if you have willing recipients of your message.

Don’t forget about phone numbers, as these can be used for texting campaigns, which have many of the same characteristics as email.

Cross Marketing

One advantage of email marketing is that it can be used with your other marketing efforts.  Digital marketers love email and use it to promote their other marketing channels like social media platforms.

If you send an engaging attention getting email, you are going to increase traffic to your website.  Prospects will do further research on your product offerings and convert to customers on your website or online store.

Cost Effective

Properly designed and executed email campaigns are incredibly cost-effective.

Tough Competition

You are facing lots of competition.  You need to make sure that your message makes its way to the right audience.

Segmenting and narrowing your audience makes your offering more likely to succeed. 

Full use of graphics, colours, impactful copywriting, and other elements needs to be used to make your email stand out from the crowd and make your target audience appreciate the message.  Even if you don’t convert a customer in one instance, you certainly don’t want to turn them off with amateurish messaging.

You want to avoid sending spam, as nothing will turn your audience off quicker.

In summary, email marketing has been around for quite some time, but based on its advantages of cost-effectiveness, and scalability it is likely to continue to be an effective marketing channel into the foreseeable future.