How to Rank Your YouTube Videos: With over 6 billion hours of content watched per month, YouTube is a popular marketing tool that you can and should use. This should come as no surprise to you. I’m willing to bet you have an account and have probably used videos to promote your company. I’m also willing to bet those videos went unwatched, and you gave up on them.
The trick to effective YouTube marketing is to have your videos appear in Google and YouTube searches. This results in an artificial flood of people searching for your videos using keywords relevant to your company.
Since YouTube is a search engine (the second most popular on the planet), knowing how the algorithm works is important for rating your videos. This article will give you ten tips to help you get more views on YouTube and Google by rating your videos higher.
1. What Do You Call Your YouTube Videos?
Give an example of a simple and precise value. Tell the audience why they should watch your video right in the word. What effect would it have on their lives? It’s not the best choice if one variation already has a few pretty good images. Attempt something new.
Keep in mind that YouTube videos seem to appear in Google’s search results for the following categories of keywords:
- “[Year in title]”
- “How To”
- “Tutorial” (For example, How to Rank Videos Quickly in 2020)
2. Description of the YouTube video
You have the option of adding a summary to each video. If you want to rate YouTube videos quickly, make sure to meet these video summary guidelines:
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A minimum of 250 words should be used in the definition. Have the keywords in the first 25 words of your sentence (eg, in the first sentence) 3–4 times, repeat the keyword (“naturally”).
3. Thumbnail on YouTube
Your video will be given a thumbnail by YouTube automatically. It might or might not be flattering or reflect your brand well.
Reclaim power and build the ideal thumbnail for your video, complete with descriptive and enticing overlay text. This will not necessarily make you rate YouTube videos faster, but it will increase the likelihood that viewers will eventually click on your video when they see it in the search results. If your video is ranked but no one clicks on it, you won’t be able to keep it there for long.
4. Backlinks to YouTube
Backlinks from other websites or social media accounts indicate to Google that your video is important and valuable. YouTube videos with more backlinks will be ranked higher by Google. To increase the number of backlinks, post it on social media and leave a message on related blogs with the link to support people with their questions. Make viewers visit website.
However, not all of the connections are useful. If a shady gossip site connects to you, you’re associated with a shady source. If you have so many of these poor ties, your attempts to rate YouTube videos will suffer.
5. Video Length
It is preferable to produce content-rich videos that encourage user participation. YouTube does not have any guidance for how long a video can be (i.e. 1 minute or more). Based on my years of practice, I recommend that your videos be at least 60 seconds long for two reasons:
The longer a user spends watching your video, the higher it will rank. As a result, having longer videos will increase your total seconds.
Anything less is considered spam by YouTube. The more material you have in your video, the longer it is (i.e. better user experience). The bottom line is to make videos that are both informative and engaging.
6. Set up a Playlist
When it comes to posting a new video, playlists are the final step. They apply another layer of signals to the video that say YouTube what it’s about.
7. Get Your Channel Page More Effective
Another perfect way to warn the algorithm about your content is via your channel profile. Make certain that you have completed every section on your blog. There are millions of YouTube accounts whose main purpose is to benefit from the ‘rip, flip, and repost’ of content.
These profiles are often generated by spammer SEOs who leave them blank. The benefits of optimizing your channel page would filter down to your posts, allowing them to rank higher. Fill out the following four parts of your profile:
- Channel art
- Links (such as visit website)
- Channel description
- Subscribe to stronger but associated channels
8. Push to Social Platforms
There are two major facets of traditional SEO:
On the page: Code, web layout, site speed, material, keyword density, and so on are all factors to consider.
Off the page: Links.
Human behavior has been transformed (literally) as a result of social media, forcing Google to take note. There is now a third criterion for ranking:
Relevance: Google is still on the side of the user – would you like to see search results that aren’t up to date and important if you were a user? No, it’s not true. Google uses social cues as the primary metric for this. In the most simplistic level, anything is true if people are talking about it on social media. If you want your videos to appear in the top spots, you must share the connection on social media.
9. Create Links and Embed
If you follow tips 1 through 7, your video will be indexed by Google in minutes. You’ll need to create links to your video URL and embed the HTML on other websites if you want to rate for competitive keyword searches. Link building is a difficult task with a double-edged sword look here for seo services india.
Your video would rate with any keywords you like if you create the right ties. Your video will be flagged as spam and deleted if you create the incorrect connections.
10. Create Caption Files
Though a bit redundant due to Google’s advanced speech to text tech now, SEOs still recommend creating caption files for your YouTube videos. If you want to play it safe and run by the rules, you should keep this in handy.
When used correctly, YouTube is an effective medium. Video marketing is still in its youth, but it will become more relevant as time goes by. It’s crucial to get your material in front of the right audiences at the right time if you want to be successful. If you follow the steps outlined above, your videos will begin to appear in Google and YouTube search results.
Hermit Chawla is an MD at AIS Technolabs PVT LTD which is a Web design and Development Company, helping global businesses to grow by Digital Marketing Company. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.