When it comes to a website design’s ability to perform and rank well in a search engine results, the overall website design and search engine optimization (SEO) work together to ensure that a startup’s site ranks well. But effective website design can have a larger impact on how a startups’ SEO works than you may realize.

The first very general thought that people might have when it comes to SEO is that SEO only amounts to keywords being plugged into the landing pages and various content that you can find on a website. But SEO goes beyond just that!

It can be found in areas of a website design such as:

  • Meta descriptions
  • Blog content
  • Video and photo captions

This is all in an effort to ensure that the right visitors are brought into a website. For a startup, that might range from people looking for what services they provide to investors who are interested in a specific industry.

So how can a website design make or break the SEO for startup companies? We take a closer look at how website design impacts SEO for startup below.

Why is Website Design Important to Startup SEO?

Firstly, let’s take a brief moment to understand why SEO is important in the first place on its own. SEO, at its most basic, is how you reach the right audience, demographic, and potential clients and customers for a startup.

Professional SEO will be organic and well researched to make a startup’s website design as effective as possible.

That brings us to how a website design can really make or break the SEO for startups. Website design can impact how your site ranks in search engine results based on the overall design of it and how your SEO is used throughout the site. Website design also impacts your site visitor’s response as well – will they stay on the site to look around if it is poorly designed?

With website design in mind and how it can affect SEO, let’s take a look at how website design might be approached for a startup’s site to make the most of their SEO’s potential paired with the website design.

Take a Streamlined Approach to Website Design

Working with a SEO company on a streamlined website design for a startup is an easy way to ensure that your site is just what it needs to be. Startups especially may not need an overly complicated website design, as they are just starting out.

A streamlined design will work well for your site visitors by offering them an easy-to-navigate site that will get them to the information, products, or services they are looking for.

An accessible and streamlined website design pairs with a startup’s SEO to indicate to the search engine’s that a website has a good user experience.

Have a Focus on the Mobile Experience

In the third quarter of 2021, 47.74% of web traffic in the United States alone was originating from mobile devices. A startup’s website design should be accessible on all devices including mobile devices like smartphones and tablets.

With an optimized mobile website design, a startup can be extremely appealing to site visitors who come across their site while on their smart phone or tablet. Presenting visitors with a standout browsing experience makes a difference.

Google also takes a mobile first indexing approach to their algorithm ranking. This means that Google uses the mobile version of any website to index and rank websites. A startup’s website design with a mobile optimized site will rank far better than one without that optimization.

Quick Load Times Make a Difference

Tied directly to things like a streamlined approach and having a mobile optimized website, a startup website that has quick loading times and effective SEO can help to rank your site higher as well as keeping people on your site longer.

Think of it this way: if a visitor is faced with long load times when they try to pull up information that you have available on your site, they may lose interest. Losing interest usually leads to them clicking off of your site.

Having a streamlined and simple website design can help to improve overall load times.

Make Use of Concise Calls to Action

Lastly, to make sure that a startup’s website design makes the most of the SEO, be sure to incorporate concise and meaningful calls to action. SEO does the work of getting visitors onto the website itself, but keeping them there is another part of the customer experience as well.

A call to action should clearly communicate to the customer something useful or important. This can range from signing up for an email list, finding their way to helpful information, or providing a free download of some kind.

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