The Power of Visual Storytelling: Instagram Marketing for Brands

Brands across the world have been using the power of social media to get established and increase their reach and revenue. Instagram is one of the influential platforms that can help to achieve a purpose. Visual storytelling is one of the marketing strategies to get more Instagram impressions and is used by brands to register their presence and take their products to the customer’s sight. 

Visual storytelling is the technique of using images, videos, graphics, and illustrations to communicate the desired message to the target audience. Strong visual storytelling content should be able to capture the attention of the audience and be able to compel the audience to take action in direction of the business. 

Power Of Visual Storytelling

We have furnished qualitative techniques that will help you create strong- visual storytelling content for your audience

1. Work On Trends

It is a highly productive idea to work on the aspects that are driving the attention of the audience. It can be music, video effects, filters, graphs, and bars. Capture the trend that is trending at the moment and create content. Trending content will get established at a really quick pace and also has a higher chance of being noticed by many people.

Quick Tip – Showcase the best line of products in a quick video by using a piece of trending music as a background score

2. Express Via Actions, Not Words

Visual storytelling can quickly catch the attention if the content is unique from its counterparts. Work on unique ways of expressing your ideas without verbal communication. Actions speak louder than words is the perfect proverb that applies to visual storytelling. The audience may get bored when you explain your product and brand verbally. Rather, their eyes are stuck on content that is appealing to them. This could be achieved by showcasing your acting skills.

Quick tip – Try enacting the ways of using your product in a quick visual. Alternatively, collect a video from any of the celebrity customers using the product or portraying the product without using words

3. Engaging Pictures

Make Instagram posts with engaging pictures. The pictures should be able to attract customers and engage them to take the business to the next level. Ensure that the pictures are informative and are the potential to communicate the message to the audience. There are a few criteria that need to be followed when you are looking to post pictures that will increase engagement. These include quality, pixels, colors, and the vibe of the picture.

Quick Tip – Let the pictures communicate with the audience. Pictures are capable to create a lasting impression

4. Create Your Brand Hashtag

Creating a brand hashtag will help existing customers and potential customers to gain a better knowledge of your brand. Also, the audience will be able to maintain continuity. For all the visual stories, ensure to place a proper hashtag. Also, the right hashtags have the power to reach any corner of the world. 

Quick Tip – Catchy hashtags will compel the audience to know more about your brand 

5. Create Short Videos

A visual should be short and informative. Long videos will make the audience bored and tired. Short videos that are creative and unique will make the audience look out for your content. Keep the length of the video very minimal, but ensure to communicate the needed information in the time duration.

Quick Tip – Short engaging videos with catchy music will create a separate place for your brand in the platform

6. Ask Questions 

Posting questions in your stories or posts will drive the audience to more engagement. They will get to know more about you and your brand when you ask them questions. They will also look up eagerly to your Instagram handle for solutions. This will automatically make them spend more time on your brand’s page which is the ultimate goal behind the efforts. 

Quick Tip – Ensure to respond to the questions posted on the platform. This will create a good impression of your brand among the audience

7. Sharing Information About Your Workspace 

Letting the audience know more about your workspace and the people in your posts will create a positive impression. Making your employees talk on behalf of your business and letting them express their true feelings is a good idea while using visual storytelling. Consider to buy Instagram story views to amplify your reach and create a good sense. 

Quick Tip – Capture the employees in their workstations. This will help the audience to understand reality

Conclusion 

Using the power of Instagram to hit the target audience is an effective idea for any brand and business. Instagram has captured the attention of the whole world and has made people and businesses connect and interact with each other. Visual storytelling is a good way to interact with the audience and win their attention. Using the effective methods above can help you create powerful visual content. Feel free to get in touch with our team if you have any questions regarding the same.