In a world that is flooded with millions of brands it has become imperative to create a brand identity for your business that is not only unique but also differentiates itself strategically from competitors.
Creating a brand identity is an extensive process that calls for an intelligent mix of creativity and astute business sense. So as a business how do you go about achieving a perfect brand identity? We have enlisted some very useful tips that will help you create a vibrant brand identity. But before we do that, let’s get a basic idea about what brand identity is.
What is brand identity?
Creating a brand identity isn’t about simply designing a logo and producing marketing collateral. Instead, brand identity is determining what the unique offering of your brand is, what is the philosophy that it espouses, and ultimately how can it stand apart in terms of strategy, visual language and tone of voice from the competition.
Now that we have a basic grasp of what is the essence of good brand identity, let’s look at a few tips that will help your create an effective and rewarding brand identity.
Tip 1: Thorough research is the way to begin.
Before commencing the process of creating a brand identity, you need to understand the market you will be operating in. Begin by studying who your competitors are, how they are differentiating themselves vis-à-vis the product/services they are offering, and what is the kind of visual language and tone of voice they are using. Once you have gained a good grasp of this, you will need to understand how you can stand apart from them.
Tip 2: Creating an impeccable logo
Your logo is for all practical purposes the face of your business. Therefore, creating a logo that represents the crux of your business is one of the first and most important steps in creating a brand identity. A good logo is all about simplicity. Focus on using a visual element that communicates the heart and soul of your business. Also, while designing a logo make sure that it can stand alone and yet communicate what your business is and what it stands for. One apparently basic yet crucial factor to keep in mind is using a font that is clearly legible. Another hallmark of a good logo is that it can be reproduced on different types of visual backgrounds and in different media.
Tip3: Creating a unique visual language
Besides creating a logo that finds a place for itself in the marketplace, you will also have to ensure that the visual language of your brand is in tune with the philosophy it espouses. For example, if you are a brand that is lively and upbeat, you will need colours, design and visual elements that complement it. A visual language that is in-sync with what your brand philosophy will help your brand go a long way.
Tip 4: Giving your brand an inimitable voice and tone
Besides creating a visual language that is exclusive to your brand, you will also need to focus your efforts on giving your brand a voice and tone that unmistakably belong to it. For instance, your brand can sound young and hip, or maybe serious, or sophisticated and elegant, etc. Your brand tone and voice will help your advertising and promotion easily stand out and make it easier for your target group to relate to your offering.
So, these are some of the vital factors you should bear in mind before you embark on your journey to create your brand identity. You can either create your brand identity inhouse or hire a Advertising agency / Digital Marketing Agency. We hope you found these helpful.
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