How to make Instagram Stories more interesting? Here are some tips about it

Knowing how to make Instagram Stories interesting can help gain more popularity and create real engagement among those who view them. Instagram stories are ephemeral contents that can be remembered for a long time, for their sympathy, for their load of good humor, for their funny and hilarious imprint.

Here are some tips for making Instagram Stories interesting.

Use stickers

After recording the video, by clicking on the smiley face icon at the top right you can add nice stickers that can give a funny and funny character to the video. The size of the stickers can be increased or decreased, as can their position on the screen.

There are also special stickers in this section, for example, the positional one that allows you to enter the place where you are. By clicking on the positional sticker inserted, viewers of the story will be able to see other contents marked with the same position.

Among other special stickers, there is the one that allows you to insert a particular hashtag: in this way the story so marked will appear to those who search for that particular hashtag.

There is also the sticker that allows you to create a mini-survey: you can enter a question; which users can answer by choosing between “Yes” or “No”. Using the poll sticker allows you to know directly if the shared story is engaging or not.

Finally, there is the last type of stickers that allows you to transform the face portrayed in a photo of you into an original sticker: in practice, by activating the camera you can take a selfie or a photo of someone else, transforming the subject’s face into a sticker.

Use the brush function

After recording the video, by clicking on the pen-shaped button at the top right, you can draw on the screen with your fingers. You can change the size, the brush effect, and the color you are drawing with.

 You can select different types of brushes: the normal one, one with a highlighter, one luminescent, one that is an eraser, and finally one with a spray effect.

Through this function, it is also possible to change the background color. To do this, you need to record a video, click on the pen-shaped icon, select one of the colors from the palette and then click for a few seconds on the screen to add it as a solid color background.

Finally, with the eraser tool, you can write on the video by erasing the background.

Allow sharing of the story

To increase the chances of people’s involvement, users can be allowed to share the story with their friends via text. To do this, you need to go to the “History settings” section, which can be accessed by clicking the gear icon located at the top left of the screen that appears when the camera is ready to record the history.

You can also access this section by going to your profile and tapping the button in the shape of three dots located at the top right, then clicking on “History settings”. By allowing sharing, you allow friends to share the story you have posted via message. In this way, the vision of your content can be extended to a larger audience than that represented by your friends only.

For a company, Stories can be an excellent communication tool for its current and potential customers. Instagram users appreciate Stories created with originality and with particular contents, so companies that know how to use this tool well can achieve excellent results in terms of both increasing awareness and engaging their audience.

To learn more about the most effective and current techniques of marketing and communication in Instagram used by digital marketing professionals and the most respected influencers, we recommend two books.

•   The first explains all the main tools and techniques applied by some of the most skilled marketers and communicators.

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•   The second describes the strategies to identify and reach new customers, illustrates the communication techniques used by the most followed influencers and explains how to create effective advertising campaigns on Instagram, and appropriately evaluate the results obtained.

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In general, it must be said that the creation of Stories on Instagram cannot take place in a detached way from the entire online (and offline) communication plan of the company. Stories are just one of the elements that make up the company’s online marketing. If you need to improve the quality of your web marketing plan, we at Communication Village are at your disposal to offer you our suggestions and to study the most profitable activities to be implemented on the internet and the web for your company. Contact us now!


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