Top 15 Free SEO Tools to Improve Your Google Ranking in 2021

Free SEO Tools: In this overly competitive business landscape, there is a lot of pressure on businesses to be on the top. To be customers’ favorite, a business not only has to offer quality products and services but also has to implement strategies that pull traffic towards them.

If you are a business owner, you probably would be knowing the importance of earning a spot on the first page of Google in 2021. A website can hardly pull enough traffic if it does not appear in the search results. Here is where SEO comes in. SEO ensures that your website gains a prominent position on a SERP (Search Engine Results Page) when a person searches for products or services related to your business.

From website audit to competitor analysis, and from keyword research to knowing how well you rank on Google, you must use every SEO strategy or weapon that is available in the arsenal. Luckily, you don’t have to spend a huge amount of time and money on SEO. There are numerous amazing free SEO tools that can save you valuable time and money.

Top 15 Picks Of Free SEO Tools to Improve Your Google Ranking

1. Google Search Console

Google tools are unarguably the best free SEO tools for analyzing website performance and increasing rankings. Formerly known as Google webmaster, Google search console lets you understand the performance and website traffic along with providing solutions to improve them. With this tool, you can also fix your issues related to indexing or sitemap. Use the tool to optimize the visibility of your website.

2. Google Analytics

This is a quintessential tool for SEO that every marketer must use. The free SEO tool for websites basically offers an in-depth overview of the website functions and visitors behavioural patterns. Using this tool, you can also organize the data in the form of charts and graphs so that you know exactly what to optimize. It is by far the best tool for SEO purposes.

3. Google Tag Manager

Google Tag Manager or GTM allows you to control and deploy marketing tags on your page, without having to alter the overall code of the website. It even works on mobile apps now. The best part? You can do it yourself, without a developer. It helps you control what data is sent to the analytics, like setting up and tracking a basic event (clicks and downloads, for example). It works perfectly on Non-Google pages as well, while also improving your overall site load speed as well.

4. Ahrefs Backlink Checker

If you have a little knowledge of SEO, you must be aware of the importance of link building.

Ahrefs backlink checker is a super tool that you can use for backlink audits, competitive analysis, and identifying spam links on your website. It is the second-fastest crawler after Google and has the best user interface out of all such similar tools. Use the tool to check the top 100 links pointing to your website.

5. SEMrush

SEMrush is one of the best comprehensive free SEO tools for audit available in the market. It not only analyses your own website but can also analyse competitors’ website. It offers the best help for SEO, PPC, ad campaigns, backlinks, keyword research, etc. However, the free version does not offer extensive search and searches upto 500 URLs.

6. SEOquake

One of the best free to use SEO tools online, SEOquake is a browser extension that displays a comprehensive overlay on any page. You can use it for any page or any SERP to gather information for indexed pages, domain age, social shares and external links in real time. Instead of using a different tool for all the information and complete an entire audit in a flash, owing to how easy to use this tool is.

7. Google Page Speed Insights

Page speed is important to creating an exceptional user experience. Sites with longer page load time have higher bounce rate and affect the conversion negatively. Google pagespeed insights is the best tool in the market to get insights on page speed. It not only reports the performance of a page on mobile and desktop but also offers suggestions to improve.

You May Like: 5 Efficient Types of Content to Boost Local SEO

8. Moz Link Explorer

Link explorer is a link analysis tool that provides a comprehensive view of website link metrics like established link, page authority, domain authority, and backlinks. You can also find and fix broken links and can check the spam score.

9. Animalz Revive

It is the tool to find older content on the site that needs upgradation. The tool also offers features that help you know how many visitors you are losing because of the old content.

10. Ubersuggest

Ubersuggest is a useful tool for finding and generating new keyword ideas for free. What was originally founded as a tool specializing in Google search terms, the tool has since seen a wide expansion. With a vision of making this the ultimate free SEO tool, Neil Patel, the entrepreneur and owner of Ubersuggest has made it really easy to use by adding functionalities that churn out monthly search volume, average CPC, PPC competition and SEO competition. Not only does it show you related keywords, but it also suggests search terms in the form of questions, preposition suggestions, and even comparisons.

11. CanIRank

Unlike other keyword tools, CanIRank doesn’t tell you the competitiveness of keywords. Rather, it assesses whether your business can rank for that keyword or not. Besides, it also gives suggestions to target those keywords better.

12. Remove’em

Remove’em is the best link cleanup tool that provides services like backlink removal, monitoring, and penguin recovery.

13. Marketmuse

Market Muse is focused mostly on website content, unlike other tools. It offers answers to a wide range of questions like how the article      will perform, what needs to be improved, what questions your readers are asking, etc. It will basically help you strengthen your content creation strategy, which will eventually improve ranking significantly.

You May Like: What is SEO (Search Engine Optimization)?

14. XML Sitemap Generator

A sitemap is a file that gives information about website pages, videos, and other files on your website. Search engines are capable of crawling these files more efficiently than other files. Besides, it is a great way to have a highly indexed website. XML sitemap generator helps in creating a sitemap for your website with variants like XML and HTML.

15. Seobility

The last but not least in the list is Seobility. The tool gives a deep site analysis by performing a deep crawl on the website. It can highlight SEO issues like blocked pages, slow loading pages, sitemap problems, and much more.

So, whether you need to identify a crawling issue or you need to check the backlinks, use the free version of the desired tool and get the job done. These tools will help you complete the SEO tasks as fast as possible. You can opt for the paid version when you need all the features of the tool later.

However, if you don’t want to shell huge money on purchasing these tools and still want to make your website SEO-friendly, the obvious solution is to hire a reputable and best digital marketing agency which is known to offer guaranteed results to its clients in a limited time-frame and budget.