The landscape of digital marketing is extremely dynamic and every now and then we come across new online marketing trends. However, the trend of Artificial Intelligence is going to be the same forever. When talking about SEO, AI plays a significant role behind its success. Search engines can effectively assess all because of AI and can accordingly give rankings to particular web pages.
Whenever you are about to create a powerful SEO stratagem ensure that you possess a complete understanding of Artificial Intelligence. Today, search engines have become more capable of identifying better content, perfect keywords as well as irrelevant backlinks. Hence, a marketer must use AI for better results from SEO.
By using Artificial Intelligence for SEO, you are going to get a very good opportunity of achieving SEO success together with the best ranking for your web pages that you have been looking for. With the help of AI you can generate more engaging content of better quality and better SEO stratagems.
Artificial Intelligence – What Exactly It Is?
The search pattern has been changed permanently and the reason is Artificial Intelligence. Today, you get search results on the basis of your past behaviors, your location, devices you are using and various other factors. A huge momentous change is clearly visible in SEO because of technology shift. AI, competent of building bespoke optimization strategies, has made search engines very smart and they can easily depict what you want.
Where Can Be the AI Used?
In various domains, Artificial Intelligence is used for giving insights into the user behaviors and recommendations on the basis of the data. Predictive search process of Google uses previous user data for predicting what is going to be typed by the user in the given search bar. Similarly, based on the past data or the type of movies watched by a user on Netflix, Netflix recommends relevant options thereby hooking the user onto its platform and increasing his watch time. On the basis of the facial features in the images, Facebook provides automatic suggestions so that you can tag your friends. For making the life of the end user simpler, AI has been adopted by many large organizations. Artificial Intelligence can be used in areas where data processing is required like:
- AI searches within the data and then optimizes the search for providing the most significant search results.
- AI creates logic-chains for reasoning, which can be put in for executing several related commands on the basis of the parameters.
- AI detects patterns for identifying relevant patterns from a huge data set and provides unique insights.
- AI applies probabilistic models so as to calculate future outcomes.
With the help of AI, SEO search engines can easily rank things such as images and videos on search engines. Artificial Intelligence can very well analyze the content of a clip, video or image and provide relevant results to the users. Being the digital marketing’s next frontier Artificial Intelligence is a modern technology tool that mimics human intelligence. Image recognition, semantic searching, machine learning and voice assistant all are included in AI.
Considered as the popular tool that leads to SEO success, AI is the root cause behind the growth and expansion of SEO in today’s digital marketing. Let us find out how:
- Search Made Via Text & Voice
Google, Yahoo, Bing and many other search engines trust in AI to provide reliable and relevant results to the search queries of the users. Search engines make use of in-depth learning, ML and AI to process searches and then evaluate which results will match best with the user’s questions. Searches through voice command is gaining a lot of momentum and it is best to make your website fully optimized using AI for getting the best results. AI technology impacts powerfully the ranks of your content. In image classification and voice recognition software AI is widely used for integrating ML into the algorithms of search engines.
- Optimizes Content Strategy
Due to advancement in technology, AI tools are evolving gradually. From visual content to audio content, AI assists several search engines understand all types of contents. Most of the users perform searches via voice commands. This voice command search practice is being practiced more because of which now the businesses have to create a unique content strategy that can very well integrate with voice and visual searches so that the users derive the intended results. With AI SEO, you can spot which points to focus more in your content among other essential SEO factors.
- Keyword Search, Topic Discovery & Content Optimization
For extracting trendy topics from the search data, SEO experts use Artificial Intelligence with an intention to figure out what steps other websites are taking to appear at the top in search engines. Together with tracing out the vast data sets’ pattern, AI tools also help in finding out the volume of those searched data. With the help of AI, it becomes easy to analyze deeply the top-ranking contents and identify the causes behind their success.
Artificial Intelligence insights unearth the search objective i.e. content optimization, topic discovery and keyword search. Though you are doing the biggest thing by creating your website content, AI helps you in optimizing your content so that it can rank better for questions. AI tools such as BrightEdge and MarketMuse recommend suggestions on how your content can be optimized for gaining top ranking on search engines.
There ought to be a healthy relationship between you and your customers. Hyper-personalization assists you in doing so. When you understand the needs of your clients, they will open up about their experiences and provide you with their unique ideas using which you can enhance web traffic towards your website. Using Artificial Intelligence in hyper-personalization, you can create the profiles of your clients and make adjustments instantly. Using AI algorithms and ML you can predict user combat and can invest in marketing on the basis of the hard data retrieved and get higher ranking.
When you know in advance which type of message will get what type of reaction from what kind of customers and at when, you can take your marketing to a completely different level.
- Enhances Brand Visibility
On implementing AI appropriately on your site, you can attain higher ranks in different browsers and make your brand more visible. Usually, users view only the search engine’s first page and hardly visit the second or third pages. This implies that the higher ranking you get, the higher is the chance of grabbing the attention of the users. AI makes you understand the expectations of the internet users from your brand.
- Smart Content
Artificial Intelligence makes your content smarter, and your content is considered intelligent if:
- It makes use of terminology repeatedly and sticks to a clear terminology hierarchy
- It is componentized and flexible instead of being a massive and large document
- It describes robust metadata explaining for which context the content can be useful
On using AI-powered automation your content becomes a smart content and starts revealing its actual power. Classy AI means that you need not have to keep optimizing your content. It will optimize itself automatically with every user search or learning from every movement of the users.
- Creates Useful Analytics & Reporting
AI SEO enables you to keep a track on the visibility progress of your business in the world of the internet. You can get precise analytics as well as reports from AI using which you can plan the right strategy and enhance your online presence. With AI analytics and reporting you can:
- Collect insightful data regarding your searchers
- Reply in real-time to various queries
- Track the progress of your content and web pages using the accurate reports
- Measure your web traffic
- Develop buyer personas on the basis of the user’s activities
- Shapes the Digital Marketing
AI SEO will transform your procedure of handling digital marketing for your business. SEO tools backed by AI generate strong reports with the help of which you can follow a data-based marketing for your products. AI SEO lets you:
- Use AMP for minimizing the loading time of your that enhances the ranking of your page on Google like search engines
- Predict the purchasing behavior of your web visitors and customers that can be used for increasing your sales
- Link every single sub-content node to the core pillar content and improve your performance along with the ranking
- Provide your web visitors with bespoke user experience via chatbots, push notifications and micro-interactions
In the absence of Artificial Intelligence, it would have been difficult for the content marketers to make their SEO successful. Thankfully, they have AI tools with the help of which they can maintain a pace with the hastily evolving search pattern.
AI is a complete necessity for the year 2021 to make your content ideal for customers and search engines. With the help of AI tools, you can fine-tune stratagem, automate humdrum tasks, collect actionable insights through analytics, and perk up page rankings significantly.
Ankit Patel is a Sales/Marketing head at XongoLab Technologies LLP & PeppyOcean. During free time, he loves to write about new & upcoming technologies, web & mobile, and marketing. His write-ups have been published on popular platforms like TechTarget, SmallBizDaily, JaxEnter, Social-Hire, TorqueMag, and many more.